Customer Loyalty and Retention Survey For Food And Beverage Industry

Understand customer loyalty and retention metrics with this survey template for the food and beverage industry. This survey aims to evaluate the frequency of current product or service usage, factors influencing continued usage, likelihood of future usage and the appealing aspects of your brand.

Customer Loyalty and Retention Survey For Food & Beverage Industry

1. How frequently do you currently use products or services from <Your Brand>? (MCQ-Single Selection)
○ Daily
○ Weekly
○ Monthly
○ Rarely/Never

2. What factors encourage you to continue using <Your Brand>’s products or services?  (MCQ-Multiple Selection)
□ Product Quality
□ Affordability
□ Brand Loyalty
□ Customer Service
□ Availability/Convenience

3. On a scale of 1 to 5, how likely are you to continue using <Your Brand>’s products or services in the future? (1 being very unlikely, 5 being very likely) (Rating Scale)
○ 1
○ 2
○ 3
○ 4
○ 5

4. Which aspects of <Your Brand>’s products or services do you find most appealing? (MCQ-Multiple Selection)
□ Variety of Offerings
□ Taste/Flavor
□ Packaging/Design
□ Health/Nutritional Benefits
□ Unique Features

5. How long have you been a customer/user of <Your Brand>’s products or services?  (MCQ-Single Selection)
□ Less than 6 months
□ 6 months to 1 year
□ 1-3 years
□ More than 3 years

6. What improvements or enhancements would encourage you to continue using <Your Brand>? (MCQ-Multiple Selection)
□ Better Quality Control
□ More Affordable Pricing
□ Enhanced Product/Service Features
□ Improved Customer Support
□ Expansion of Product Range

7. Have you recommended <Your Brand> to friends or family in the past six months? (MCQ-Single Selection)
○ Yes
○ No

8. Which competitor’s products or services have you considered as an alternative to <Your Brand>? (MCQ-Single Selection)
□ Competitor A
□ Competitor B
□ Competitor C
□ Competitor D
□ Competitor E
□ None/I haven’t considered alternatives

9. How likely are you to explore other options or switch from <Your Brand> in the near future? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

10. What specific aspects or features of <Your Brand>’s products or services would make you more likely to continue using them? (Open-ended)
Ans: ___________________________________________