Customer Loyalty and Retention Survey For Media And Entertainment Industry

Utilize this customer loyalty and retention survey template for the media and entertainment industry. This survey aims to assess satisfaction levels, contributing factors, and future intentions of your brand’s long-term users to identify key elements influencing loyalty.

Customer Loyalty and Retention Survey For
Media And Entertainment Industry

1. How long have you been using <Your Brand>’s products/services?
(MCQ-Single Selection)
○ Less than 6 months
○ 6 months to 1 year
○ 1-2 years
○ 2-5 years
○ More than 5 years

2. How satisfied are you with the overall experience of using <Your Brand>’s products/services? (MCQ-Single Selection)
○ Extremely satisfied
○ Very satisfied
○ Moderately satisfied
○ Slightly satisfied
○ Not satisfied at all

3. Which of the following factors contribute to your satisfaction with <Your Brand>? (MCQ-Multiple Selection)
□ Quality of content/service
□ Ease of use/accessibility
□ Customer support
□ Pricing/value for money
□ Regular updates/new releases
□ Other (Please specify)

4. How likely are you to continue using <Your Brand>’s products/services in the next 6 months? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

5. What aspects of <Your Brand>’s products/services do you find most appealing and likely to retain your interest in the future?  (MCQ-Multiple Selection)
□ Diverse content options
□ User-friendly interface
□ Unique/original offerings
□ Competitive pricing
□ Reliability/consistency
□ Other (Please specify)

6. How frequently do you recommend <Your Brand>’s products/services to friends or family? (MCQ-Single Selection)
○ Very frequently
○ Occasionally
○ Rarely
○ Never

7. What improvements or additions would encourage you to continue using <Your Brand>’s products/services in the long term? (MCQ-Multiple Selection)
□ More exclusive content
□ Enhanced features/functionality
□ Better customer service/support
□ Personalized recommendations
□ Lower pricing options
□ Other (Please specify)

8. On a scale of 1-10, how likely are you to renew or extend your subscription/purchase with <Your Brand>? (1 being highly unlikely, 10 being extremely likely)(Rating Scale)
○ 1 (highly unlikely)
○ 2
○ 3
○ 4
○ 5
○ 6
○ 7
○ 8
○ 9
○ 10 (extremely likely)

9. What could <Your Brand> do differently to increase your likelihood of continued usage? (Open-ended)
Ans: ____________________________________________

10. How important is brand loyalty to you when it comes to choosing entertainment products/services? (MCQ-Single Selection)
○ Extremely important
○ Very important
○ Moderately important
○ Slightly important
○ Not important at all