Customer Loyalty and Retention Survey
For SaaS industry

Gain insights into customer satisfaction and loyalty with our Customer Retention Survey tailored for the SaaS industry. Assess factors influencing usage, satisfaction levels, future intentions, and areas for improvement with your brand’s product or service.

Customer Loyalty and Retention Survey For SaaS industry

1. How long have you been using <Your Brand>’s product or service? (MCQ-Single Selection)
○ Less than 6 months
○ 6 months to 1 year
○ 1 to 2 years
○ More than 2 years

2. What factors influenced your initial decision to use <Your Brand>’s product or service? (MCQ-Multiple Selection)
□ Features/Functionalities
□ Positive Reviews/Testimonials
□ Pricing
□ Referral from a Friend/Colleague
□ Trial/Demo Experience
□ Other (Please specify)

3. How satisfied are you with <Your Brand>’s product or service overall? (MCQ-Single Selection)
○ Very Satisfied
○ Satisfied
○ Neutral
○ Dissatisfied
○ Very Dissatisfied

4. What do you find most valuable about <Your Brand>’s product or service? (MCQ-Multiple Selection)
□ User-Friendly Interface/Experience
□ Rich Features/Functionalities
□ Customer Support Quality
□ Pricing
□ Reliability/Performance
□ Other (Please specify)

5. How likely are you to continue using <Your Brand>’s product or service in the next year? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

6. What improvements or enhancements would make you more likely to continue using <Your Brand>’s product or service? (MCQ-Multiple Selection)
□ More Features/Functionalities
□ Better Pricing Options
□ Enhanced User Experience
□ Improved Customer Support
□ Regular Updates/Innovations
□ Other (Please specify)

7. Do you actively recommend <Your Brand>’s product or service to others?(MCQ-Single Selection)
○ Yes, Often
○ Yes, Occasionally
○ No

8. What could potentially lead you to stop using <Your Brand>’s product or service in the future? (MCQ-Multiple Selection)
□ Availability of Better Alternatives
□ Poor Customer Support
□ Increase in Pricing
□ Decline in Product Quality
□ Change in Needs/Requirements
□ Other (Please specify)

9. What features or aspects of <Your Brand>’s product or service do you feel are lacking or could be improved upon? (Open-Ended)
Ans: ________________________________________

10. Demographic Information: (MCQ-Single Selection)
○ Age
○ Gender
○ Male
○ Female
○ Other
○ Occupation
○ Location