Customer Satisfaction Survey For
Beauty And Personal Care Industry

Utilize this customer satisfaction survey template for your brand in the Beauty and Personal Care Industry.
This will assess satisfaction levels of your products, customer service, and marketing strategies. It aims to understand specific preferences, challenges faced, and suggest improvement for enhanced customer experience.

Customer Satisfaction Survey For Beauty
& Personal Care Industry

1. How satisfied are you with the overall quality of <Your Brand>’s products?  (MCQ-Single Selection)
○ Very Satisfied
○ Satisfied
○ Neutral
○ Dissatisfied
○ Very Dissatisfied

2.Which specific product from <Your Brand> do you find most satisfying? (MCQ-Single Selection)
○ Skincare
○ Haircare
○ Makeup
○ Fragrances
○ Personal Hygiene (e.g., soaps, body wash)

3. How satisfied are you with the customer service provided by <Your Brand>?  (MCQ-Single Selection)
○ Very Satisfied
○ Satisfied
○ Neutral
○ Dissatisfied
○ Very Dissatisfied

4. What factors contribute most to your satisfaction with <Your Brand>? (MCQ-Multiple Selection)
□ Product Quality
□ Customer Service
□ Pricing
□ Availability
□ Packaging
□ Brand Reputation

5. Have you faced any issues or challenges while using <Your Brand>’s products or services? If yes, please specify. (MCQ-Single Selection)
○ Yes
○ No
○ Other

6. How likely are you to continue using <Your Brand>’s products/services in the future? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

7. Do you feel that <Your Brand> offers a wide enough range of products to meet your needs? (MCQ-Single Selection)
○ Yes, absolutely
○ Somewhat
○ No, not at all

8. Are there any specific features or capabilities you wish <Your Brand> would improve or introduce in their products/services? (MCQ-Single Selection)
○ Yes
○ No
○ Other

9. How satisfied are you with the effectiveness of <Your Brand>’s marketing and promotions? (MCQ-Single Selection)
○ Very Satisfied
○ Satisfied
○ Neutral
○ Dissatisfied
○ Very Dissatisfied

10. What improvements would you suggest to enhance your overall satisfaction with <Your Brand>? (Open-ended)
Ans: ___________________________________________________