Market Segmentation Survey
For Agriculture Industry

Customize our market segmentation survey format within your agricultural network

Market Segmentation Survey For Agriculture Industry

1. Which of the following best describes your role in the agriculture industry? (MCQ-Multiple Selection)
□ Farmer
□ Agricultural business owner
□ Agricultural consultant/advisor
□ Agronomist
□ Distributor/retailer of agricultural products
□ Other (Please specify)

2. What type of agricultural products or services are you primarily interested in? (MCQ-Multiple Selection)
□ Crop-related products (seeds, fertilizers, pesticides)
□ Farm machinery/equipment
□ Precision agriculture technologies
□ Livestock-related products/services
□ Agricultural consultancy services
□ Other (Please specify)

3. Which scale of operation best represents your agricultural business or farming activities?
 (MCQ-Multiple Selection)
□ Small-scale (family-owned farm)
□ Medium-scale (mid-sized farm or agricultural business)
□ Large-scale (commercial farming operation)
□ Not involved in farming/agriculture

4. In which geographical region do you primarily operate or conduct your agricultural activities? (MCQ-Multiple Selection)
□ North America
□ South America
□ Europe
□ Asia
□ Africa
□ Oceania/Australia

5. What are your primary goals or challenges in the agriculture industry?(MCQ-Multiple Selection)
□ Increasing crop yield/productivity
□ Sustainable farming practices
□ Cost reduction/efficiency improvement
□ Managing risks (weather, market fluctuations)
□ Expanding market reach/sales
□ Other (Please specify)

6. Which factors influence your decision-making process when selecting agricultural products/services? (MCQ-Multiple Selection)
□ Price competitiveness
□ Product/service quality
□ Brand reputation
□ Recommendations from experts or peers
□ Environmental sustainability
□ Other (Please specify)

7. How do you prefer to receive information about new agricultural products/services? (MCQ-Multiple Selection)
□ Online advertisements
□ Agricultural trade shows or exhibitions
□ Social media platforms
□ Industry-specific magazines/publications
□ Direct communication from sales representatives
□ Other (Please specify)

8. Are you currently utilizing any advanced technologies in your agricultural practices?
 (MCQ-Multiple Selection)
□ IoT (Internet of Things) devices
□ Drones for farming applications
□ Precision agriculture software
□ Automated machinery/equipment
□ Not using advanced technologies

9. How important is sustainability in your decision-making process when choosing agricultural products/services?  (MCQ-Multiple Selection)
□ Extremely important
□ Very important
□ Moderately important
□ Slightly important
□ Not important at all

10. What specific needs or requirements do you have that <Your Brand> could address to better serve your segment of the agriculture market? (Open-ended)
Ans: ___________________________________________________

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Capture detailed information and study the market segment for the agricultural industry. Our survey template is designed to help you capture all the necessary information.

The primary aim of this survey is to identify specific agricultural activities and the geographical regions it caters to. The data will help you capture the scale of agricultural activities, the primary goals and challenges within the industry.

While technology can boost the agricultural sector, study about the various advanced tools and equipment used for the same. The data will help you understand the channels of communication the target person would typically prefer. Make important decisions based on future sustainable practices and seek open-ended feedback for future requirements.

Additional resources to help you win your CX protocols

Get answers for commonly asked questions on Merren. Successfully collect customer feedback for your industry.

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