Market Segmentation Survey For
Apparel And Fashion Industry

Use our free market segmentation survey template for the Apparel and Fashion Industry. This survey aims to curate diversified and personalized customer experiences for various demographics.

Market Segmentation Survey For Apparel & Fashion Industry

1. What age group do you belong to? (MCQ-Single Selection)
○ Under 18
○ 18-24
○ 25-34
○ 35-44
○ 45-54
○ 55 and above

2. Which gender do you identify with?  (MCQ-Single Selection)
○ Male
○ Female
○ Non-binary/Other

3. Which of the following best describes your occupation? (MCQ-Multiple Selection)
□ Student
□ Professional (Office job)
□ Homemaker
□ Self-Employed/Entrepreneur
□ Retired
□ Other

4. What is your annual household income? (MCQ-Single Selection)
○ Under $25,000
○ $25,000 – $50,000
○ $50,000 – $75,000
○ $75,000 – $100,000
○ Above $100,000

5. Which region do you live in? (MCQ-Single Selection)
○ North America
○ South America
○ Europe
○ Asia
○ Africa
○ Australia/Oceania

6. What type of clothing/fashion items do you mostly purchase? (MCQ-Multiple Selection)
□ Casual Wear
□ Work/Formal Wear
□ Activewear/Sportswear
□ Luxury/High-end Fashion
□ Ethnic Wear
□ Other

7. Where do you prefer to shop for clothing or fashion items? (MCQ-Single Selection)
○ Physical Stores (Malls, Boutiques, etc.)
○ Online Retailers (Amazon, etc.)
○ <Your Brand> Official Website
○ Department Stores
○ Other

8. Which social media platforms do you use regularly? (MCQ-Multiple Selection)
□ Instagram
□ Facebook
□ Twitter
□ TikTok
□ Pinterest
□ YouTube
□ Snapchat
□ Other

9. What influences your fashion choices the most? (MCQ-Multiple Selection)
□ Celebrity Endorsements
□ Fashion Influencers/Bloggers
□ Friends/Family Recommendations
□ Comfort/Practicality
□ Trends/Fashionability
□ Sustainability/Environmental Impact
□ Other

10. What specific features or styles would you like to see more from <Your Brand>?(Open-ended)
Ans: ___________________________________________