Market Segmentation Survey For
Banking And Financial Services Industry

Gather information on demographics, employment status, education, income and primary reasons for using financial services. Use this free survey template on market segmentation for banking and financial industry.

Market Segmentation Survey For
Banking & Financial Services Industry

1. Which of the following age groups do you belong to? (MCQ-Single Selection)
○ 18-24 years
○ 25-34 years
○ 35-44 years
○ 45-54 years
○ 55+ years

2. What is your employment status? (MCQ- Single Selection)
□ Low fees and charges
□ High interest rates
□ Flexible terms and conditions
□ Quick and easy application process
□ Accessible customer support
□ Comprehensive security measures
□ Others (Please specify)

3.What is your level of education?
 (MCQ-Single Selection)
○ High school or equivalent
○ Some college or associate degree
○ Bachelor’s degree
○ Master’s degree or higher

4. Which best describes your annual household income? (MCQ-Single Selection)
○ Less than $25,000
○ $25,000 – $50,000
○ $50,000 – $75,000
○ $75,000 – $100,000
○ More than $100,000

5. What are your primary reasons for using banking/financial services? (MCQ-Multiple Selection)
□ Daily transactions and payments
□ Savings and investments
□ Loans and credit facilities
□ Retirement planning
□ Wealth management
□ Others (Please specify)

6.How do you prefer to manage your finances? (MCQ-Multiple Selection)
□ Traditional in-person banking
□ Online banking platforms
□ Mobile banking apps
□ Financial management software/tools
□ Automated or AI-driven financial advice
□ Others (Please specify)

7.Which factor influences your choice of a bank or financial institution the most?(MCQ-Multiple Selection)
□ Interest rates
□ Customer service quality
□ Convenience of locations/branches
□ Range of services offered
□ Reputation and trustworthiness
□ Technology and digital capabilities

8. How frequently do you seek financial advice or guidance? (MCQ-Multiple Selection)
○ Regularly
○ Occasionally
○ Rarely
○ Never

9.Do you belong to any specific financial membership programs or loyalty schemes? (MCQ-Multiple Selection)
○ Rewards or points programs
○ Premium customer benefits
○ Membership clubs
○ None

10. What additional services or benefits would encourage you to switch to <Your Brand>?(MCQ-Multiple Selection)
○ Cashback rewards
○ Lower interest rates
○ Enhanced digital banking features
○ Personalized financial advice/planning
○ Exclusive customer offers
○ Others (Please specify)