Market Segmentation Survey For
Beauty And Personal Care Industry

Use our market segmentation survey template for your brand in the Beauty and Personal Care industry.
This survey focuses on consumer demographics, shopping habits, product preferences, and priorities.

Market Segmentation Survey For Beauty
& Personal Care Industry

1. Which age group do you belong to?  (MCQ-Single Selection)
○ 18-25
○ 26-35
○ 36-45
○ 46-55
○ 56+

2.What is your gender? (MCQ-Single Selection)
○ Male
○ Female
○ Non-binary/Other

3. Where do you primarily shop for Beauty and Personal Care products? (MCQ-Multiple Selection)
□ Physical Stores (e.g., supermarkets, drugstores)
□ Online Retailers (e.g., Amazon, beauty specialty websites)
□ Directly from <Your Brand>’s website
□ Specialty Beauty Stores (e.g., Sephora, Ulta)
□ Other (please specify)

4. Which of the following product categories do you mostly purchase from <Your Brand>? (MCQ-Multiple Selection)
□ Skincare
□ Haircare
□ Makeup
□ Fragrances
□ Personal Hygiene (e.g., soaps, body wash)

5. How do you typically discover new Beauty and Personal Care products? (MCQ-Multiple Selection)
□ Social media advertisements/influencers
□ Recommendations from friends/family
□ In-store displays or samples
□ Online reviews and forums
□ Other (please specify)

6. How important are natural or organic ingredients in Beauty and Personal Care products to you? (MCQ-Single Selection)
○ Very Important
○ Somewhat Important
○ Neutral
○ Not Very Important
○ Not Important at All

7. Which factors influence your decision the most when purchasing Beauty and Personal Care products? (MCQ-Multiple Selection)
□ Price
□ Product Quality
□ Brand Reputation
□ Ingredient Transparency
□ Packaging
□ Sustainability/Ethical Practices

8. What specific Beauty and Personal Care concerns are most important to you? (MCQ-Multiple Selection)
□ Anti-aging
□ Acne-prone skin
□ Dry/oily skin
□ Hair loss/thinning
□ Sensitive skin
□ Other (please specify)

9. How much are you willing to spend on Beauty and Personal Care products monthly? (MCQ-Single Selection)
○ Less than $50
○ $50 – $100
○ $100 – $200
○ $200 – $300
○ More than $300

10. What improvements or additional features would make <Your Brand> products more appealing to you? (Open-ended)
Ans: ___________________________________________________