Market Segmentation survey
for Consumer Goods industry

Capture market segmentation with this survey template for the consumer goods industry.
This survey aims to understand the brand’s target market, demographic information, social media
usage, purchasing influences, interests, and identifying challenges and product development strategies.

Market Segmentation Survey For Consumer Goods Industry

1. Which of the following best describes your age group? (Multiple)
○ Under 18 years old
○ 18 – 24 years old
○ 25 – 34 years old
○ 35 – 44 years old
○ 45 – 54 years old
○ 55 – 64 years old
○ 65 years old and above

2. What is your gender? (Multiple)
○ Male
○ Female
○ Non-binary / third gender
○ Prefer not to say

3. Which of the following best describes your educational background? (Multiple)
○ High school or equivalent
○ Some college or associate degree
○ Bachelor’s degree
○ Master’s degree
○ Doctorate or higher
○ Other (please specify)

4. Which statement best describes your employment status? (Multiple)
○ Employed full-time
○ Employed part-time
○ Self-employed
○ Unemployed
○ Student
○ Retired
○ Other (please specify)

5. Where do you primarily reside? (Multiple)
○ Urban area
○ Suburban area
○ Rural area

6. Which social media platforms do you use regularly? (Multiple Type)
□ Facebook
□ Instagram
□ Twitter
□ LinkedIn
□ TikTok
□ Snapchat
□ None of the above

7. What factors influence your purchasing decisions? (Multiple Type)
□ Price and affordability
□ Quality of the product
□ Brand reputation
□ Product reviews and recommendations
□ Convenience of purchase
□ Environmental sustainability
□ None of the above

8. What are your primary interests or hobbies? (Multiple Type)
□ Fitness and sports
□ Cooking and food-related activities
□ Travel and adventure
□ Arts and crafts
□ Technology and gadgets
□ Reading and literature
□ Other (please specify)

9. What challenges do you face in relation to consumer goods that you think <Your Brand> could address? (Open-ended)
Ans: ___________________________________________

10. Which additional demographics or preferences do you think are important for <Your Brand> to consider when targeting different consumer groups? (Open-ended)
Ans: ___________________________________________