Market Segmentation Survey
For Education Industry

Discover diverse educational preferences with the educational industry’s market segmentation with this survey template. Bring insights on educational status, motivations, demographics, technological comfort and learning preferences from your target market.

Market Segmentation Survey For Education Industry

1. Which of the following best describes your current educational status? (MCQ-Multiple Selection)
□ High school student
□ College/university student
□ Graduate student
□ Working professional seeking further education
□ Employed with no current educational pursuits
□ Other (please specify)

2. What level of education are you primarily interested in? (MCQ-Multiple Selection)
□ K-12 education
□ Undergraduate programs
□ Postgraduate/advanced degrees
□ Vocational/technical training
□ Continuing education for professional development
□ Other (please specify)

3. In which area(s) of study or interest are you most interested? (MCQ-Multiple Selection)
□ Science and Technology
□ Arts and Humanities
□ Business and Management
□ Health and Medicine
□ Social Sciences
□ Other (please specify)

4. How do you primarily prefer to access educational resources?(MCQ-Single Selection)
○ Online platforms/websites
○ In-person classes/seminars
○ Blended learning (combination of online and in-person)
○ Books and printed materials
○ Other (please specify)

5. What specific challenges do you face in pursuing your education or learning goals? (MCQ-Multiple Selection)
□ Financial constraints
□ Time limitations
□ Lack of resources/materials
□ Difficulty in understanding complex subjects/topics
□ None
□ Other (please specify)

6. How important is flexibility in study schedules for your educational pursuits? (MCQ-Single Selection)
○ Extremely important
○ Important
○ Neutral
○ Not very important
○ Not important at all

7. Which of the following factors influence your choice of educational resources? (MCQ-Multiple Selection)
□ Cost-effectiveness
□ Reputation of the institution/provider
□ Quality of materials/content
□ Convenience/accessibility
□ Recommendations from peers/educators
□ Other (please specify)

8. Do you prefer learning individually or in a group setting? (MCQ-Single Selection)
○ Individual learning
○ Group learning
○ No preference

9. Are you currently employed in a field related to your education or future career goals? (MCQ-Single Selection)
○ Yes
○ No

10. What additional educational services or resources would you like <Your Brand> to offer to better cater to your needs? (Open-ended)
Ans: ___________________________________________