Market Segmentation Survey
For Education Industry

1. Which of the following best describes your current educational status? (MCQ-Multiple Selection)
□ High school student
□ College/university student
□ Graduate student
□ Working professional seeking further education
□ Employed with no current educational pursuits
□ Other (please specify)

2. What level of education are you primarily interested in? (MCQ-Multiple Selection)
□ K-12 education
□ Undergraduate programs
□ Postgraduate/advanced degrees
□ Vocational/technical training
□ Continuing education for professional development
□ Other (please specify)

3. In which area(s) of study or interest are you most interested? (MCQ-Multiple Selection)
□ Science and Technology
□ Arts and Humanities
□ Business and Management
□ Health and Medicine
□ Social Sciences
□ Other (please specify)

4. How do you primarily prefer to access educational resources?(MCQ-Single Selection)
○ Online platforms/websites
○ In-person classes/seminars
○ Blended learning (combination of online and in-person)
○ Books and printed materials
○ Other (please specify)

5. What specific challenges do you face in pursuing your education or learning goals? (MCQ-Multiple Selection)
□ Financial constraints
□ Time limitations
□ Lack of resources/materials
□ Difficulty in understanding complex subjects/topics
□ None
□ Other (please specify)

6. How important is flexibility in study schedules for your educational pursuits? (MCQ-Single Selection)
○ Extremely important
○ Important
○ Neutral
○ Not very important
○ Not important at all

7. Which of the following factors influence your choice of educational resources? (MCQ-Multiple Selection)
□ Cost-effectiveness
□ Reputation of the institution/provider
□ Quality of materials/content
□ Convenience/accessibility
□ Recommendations from peers/educators
□ Other (please specify)

8. Do you prefer learning individually or in a group setting? (MCQ-Single Selection)
○ Individual learning
○ Group learning
○ No preference

9. Are you currently employed in a field related to your education or future career goals? (MCQ-Single Selection)
○ Yes
○ No

10. What additional educational services or resources would you like <Your Brand> to offer to better cater to your needs? (Open-ended)
Ans: ___________________________________________