Market Segmentation survey for
Healthcare & Pharmaceuticals industry

1. Have you heard of <Your Brand> before today? (Multiple)
○ Yes
○ No

2. Which of the following products or services from <Your Brand> are you aware of? (Multiple Type)
□ Prescription medications
□ Over-the-counter medications
□ Medical devices
□ Health supplements
□ Healthcare services (e.g., clinics, hospitals)
□ None of the above

3. How often do you use or interact with products or services from <Your Brand>? (Multiple)
○ Frequently
○ Occasionally
○ Rarely
○ Never

4. Which category best describes your age group? (Multiple)
○ Under 18
○ 18-24
○ 25-34
○ 35-44
○ 45-54
○ 55-64
○ 65 or over

5. What is your gender? (Multiple)
○ Male
○ Female
○ Non-binary
○ Prefer not to say

6. What is your level of education? (Multiple)
○ High school or less
○ Some college or vocational training
○ Bachelor’s degree
○ Master’s degree or higher

7. Which of the following best describes your employment status? (Multiple Type)
□ Employed full-time
□ Employed part-time
□ Self-employed
□ Student
□ Retired
□ Unemployed
□ Other (Please specify)

8. Where do you primarily get information about healthcare and pharmaceutical products or services?  (Multiple Type)
□ Healthcare professionals (doctors, pharmacists)
□ Online sources (websites, social media)
□ Television or radio
□ Family or friends
□ Other (Please specify)

9. Which health conditions or areas of interest are most relevant to you? (Multiple Type)
□ Chronic illnesses
□ Mental health
□ Wellness and prevention
□ Weight management
□ Allergies
□ Other (Please specify)

10. Is there anything else you would like to share about your experiences with <Your Brand>, your needs, or any other comments you may have? (Open-ended)
Ans: ___________________________________________