Market Segmentation Survey
For Marketplaces Industry

Publish this market segmentation survey template to identify the demographics of your target audience. Identify their purchasing power, needs and preferences in the marketplaces industry.

Market Segmentation Survey For Marketplaces Industry

1. Which categories best describe your age group?(MCQ-Multiple Selection)
□ a. 18-25 years
□ b. 26-35 years
□ c. 36-45 years
□ d. 46-55 years
□ e. 56+ years

2. What is your gender? (MCQ-Single Selection)
○ a. Male
○ b. Female
○ c. Non-binary/Prefer not to say

3. Which of the following best represents your occupation? (MCQ-Single Selection)
□ a. Student
□ b. Professional/White-collar worker
□ c. Blue-collar worker
□ d. Homemaker
□ e. Retired
□ f. Other (Specify)

4. Where do you primarily reside? (MCQ-Single Selection)
○ a. Urban area
○ b. Suburban area
○ c. Rural area

5. Which best describes your household income? (MCQ-Multiple Selection)
○ a. Less than $25,000
○ b. $25,000 – $50,000
○ c. $50,001 – $75,000
○ d. $75,001 – $100,000
○ e. Above $100,000

6. How often do you shop for products/services online from marketplaces like <Your Brand>? (MCQ-Single Selection)
○ a. Daily
○ b. Weekly
○ c. Monthly
○ d. Occasionally
○ e. Rarely

7. Which factors influence your decision to purchase from <Your Brand>? (MCQ-Multiple Selection)
□ a. Price/affordability
□ b. Quality of products/services
□ c. Brand reputation
□ d. Variety of choices available
□ e. Customer service/support
□ f. Other (Specify)

8. What type of products/services do you primarily seek from online marketplaces? (MCQ-Single Selection)
□ a. Electronics
□ b. Fashion/Apparel
□ c. Home & Kitchen
□ d. Health & Beauty
□ e. Groceries
□ f. Other (Specify)

9. Open-ended question: Is there a specific feature or service that <Your Brand> could provide to better meet your needs? (Open-ended)
Ans: ___________________________________________

10. Open-ended question: How can <Your Brand> tailor its marketing strategies to better appeal to your demographic?(Open-ended)
Ans: ___________________________________________