Market Segmentation Survey For
Media And Entertainment Industry

1. How often do you engage with entertainment content from <Your Brand>?(MCQ-Single Selection)
○ Daily
○ Weekly
○ Monthly
○ Rarely
○ Never

2. Which of the following best describes your primary reason for using <Your Brand>?  (MCQ-Multiple Selection)
□ Entertainment
□ Education
□ Information/News
□ Relaxation/Stress relief
□ Socializing/Connecting with others
□ Other (Please specify)

3. Which age group do you belong to ? (MCQ-Single Selection)
○ Under 18
○ 18-24
○ 25-34
○ 35-44
○ 45-54
○ 55-64
○ 65 or above

4. What devices do you primarily use to access <Your Brand>’s content?  (MCQ-Multiple Selection)
□ Smartphone
□ Laptop/Computer
□ Tablet
□ Smart TV
□ Gaming Console
□ Other (Please specify)

5. Which social media platforms do you most frequently use? (MCQ-Multiple Selection)
□ Facebook
□ Instagram
□ Twitter
□ TikTok
□ Snapchat
□ LinkedIn
□ Other (Please specify)

6. What type of content do you prefer to watch on <Your Brand>?  (MCQ-Multiple Selection)
□ Series/TV Shows
□ Movies
□ Documentaries
□ Reality TV
□ News Programs
□ Live Events/Concerts
□ Other (Please specify)

7. Which of the following factors influence your decision to choose <Your Brand>’s content? (MCQ-Multiple Selection)
□ Content relevance to personal interests
□ Recommendations from friends/family
□ Celebrity endorsements or appearances
□ User ratings and reviews
□ Promotions or exclusive offers
□ Other (Please specify)

8. How likely are you to explore new content if it’s recommended by <Your Brand> based on your viewing history?(MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

9. What languages do you prefer to consume content in? (MCQ-Multiple Selection)
□ English
□ Spanish
□ Mandarin
□ Hindi
□ Arabic
□ Other (Please specify)

10. What additional features or types of content would encourage you to engage more with <Your Brand>? (Open-ended)
Ans: ___________________________________________