Market Segmentation Survey For
Media And Entertainment Industry

Use this market segmentation survey template created for the media and entertainment industry. This survey aims to analyze engagement patterns, demographic preferences, device usage, social media habits, content preferences, to understand diverse audience segments for your brand.

Market Segmentation Survey For
Media And Entertainment Industry

1. How often do you engage with entertainment content from <Your Brand>?(MCQ-Single Selection)
○ Daily
○ Weekly
○ Monthly
○ Rarely
○ Never

2. Which of the following best describes your primary reason for using <Your Brand>?  (MCQ-Multiple Selection)
□ Entertainment
□ Education
□ Information/News
□ Relaxation/Stress relief
□ Socializing/Connecting with others
□ Other (Please specify)

3. Which age group do you belong to ? (MCQ-Single Selection)
○ Under 18
○ 18-24
○ 25-34
○ 35-44
○ 45-54
○ 55-64
○ 65 or above

4. What devices do you primarily use to access <Your Brand>’s content?  (MCQ-Multiple Selection)
□ Smartphone
□ Laptop/Computer
□ Tablet
□ Smart TV
□ Gaming Console
□ Other (Please specify)

5. Which social media platforms do you most frequently use? (MCQ-Multiple Selection)
□ Facebook
□ Instagram
□ Twitter
□ TikTok
□ Snapchat
□ LinkedIn
□ Other (Please specify)

6. What type of content do you prefer to watch on <Your Brand>?  (MCQ-Multiple Selection)
□ Series/TV Shows
□ Movies
□ Documentaries
□ Reality TV
□ News Programs
□ Live Events/Concerts
□ Other (Please specify)

7. Which of the following factors influence your decision to choose <Your Brand>’s content? (MCQ-Multiple Selection)
□ Content relevance to personal interests
□ Recommendations from friends/family
□ Celebrity endorsements or appearances
□ User ratings and reviews
□ Promotions or exclusive offers
□ Other (Please specify)

8. How likely are you to explore new content if it’s recommended by <Your Brand> based on your viewing history?(MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

9. What languages do you prefer to consume content in? (MCQ-Multiple Selection)
□ English
□ Spanish
□ Mandarin
□ Hindi
□ Arabic
□ Other (Please specify)

10. What additional features or types of content would encourage you to engage more with <Your Brand>? (Open-ended)
Ans: ___________________________________________