Market Segmentation Survey
For Real Estate Industry

Gather demographic information using this market segmentation survey template. This survey
aims to identify distinct market segments within the real estate industry by focusing on property
preferences, income levels, and decision-making factors.

Market Segmentation Survey For Real Estate Industry

1. What is your age group? (MCQ-Single Selection)
○ Under 18 years old
○ 18 – 24 years old
○ 25 – 34 years old
○ 35 – 44 years old
○ 45 – 54 years old
○ 55 – 64 years old
○ 65+ years old

2. Which of the following best describes your occupation? (MCQ-Multiple Selection)
□ Student
□ Employed full-time
□ Employed part-time
□ Self-employed
□ Retired
□ Unemployed
□ Other (Please specify)

3. What is your annual household income? (MCQ-Single Selection)
○ Less than $25,000
○ $25,000 – $50,000
○ $50,001 – $75,000
○ $75,001 – $100,000
○ $100,001 – $150,000
○ Above $150,000

4. Which type of property are you most interested in? (MCQ-Multiple Selection)
□ Buying a home
□ Renting a home
□ Investing in property
□ Commercial properties
□ Other (Please specify)

5. What motivates you the most when considering real estate options? (MCQ-Multiple Selection)
□ Proximity to work/school
□ Affordability
□ Property size/type
□ Quality of neighborhood
□ Investment potential
□ Other (Please specify)

6. Which location do you prefer when looking for real estate properties? (MCQ-Single Selection)
□ Urban areas
□ Suburban areas
□ Rural areas
□ Coastal areas
□ Other (Please specify)

7. How important is sustainability and energy efficiency when choosing a property? (MCQ-Single Selection)
○ Very Important
○ Important
○ Neutral
○ Not Very Important
○ Not Important at All

8. Which platforms do you primarily use to search for real estate properties?  (MCQ-Multiple Selection)
□ Real estate websites (Zillow, Realtor.com, etc.)
□ Social media platforms
□ Local real estate agencies/offices
□ Word of mouth recommendations
□ Other (Please specify)

9. What specific challenges do you face when looking for real estate properties? (MCQ-Single Selection)
□ Limited property options in desired location
□ Lack of transparent information about properties
□ Financing/mortgage issues
□ Difficulty in assessing property value or authenticity
□ Other (Please specify)

10. Is there anything else you’d like to share about your preferences or needs in the real estate market? (Open-ended)
Ans: ___________________________________________