Market Segmentation Survey For
Travel And Hospitality Industry

Gather demographic information using this market segmentation survey template. This survey aims to identify distinct market segments within the travel and hospitality industry by focusing on travel preferences, demographics, and decision-making factors.

Market Segmentation Survey For Travel & Hospitality Industry

1. Which of the following best describes your primary reason(s) for traveling?
(MCQ-Multiple Selection)
□ Leisure or vacation
□ Business or work-related
□ Family visits
□ Adventure or exploration
□ Educational purposes
□ Other (Please specify)

2. What type of accommodations do you usually prefer when traveling? (MCQ-Multiple Selection)
□ Hotels
□ Resorts
□ Vacation rentals (e.g., Airbnb)
□ Hostels
□ Boutique hotels
□ None of the above

3. How do you typically plan your travel arrangements? (MCQ-Multiple Selection)
□ Online travel agencies (e.g., Expedia,
□ Directly through the company’s website or app
□ Travel agents or agencies
□ Recommendations from friends or family
□ None of the above

4. Which factors influence your choice of travel destinations? (MCQ-Multiple Selection)
□ Scenic locations or natural beauty
□ Cultural experiences and historical significance
□ Adventure or recreational activities available
□ Culinary or food experiences
□ Events or festivals
□ None of the above

5. How often do you prioritize budget considerations when planning a trip?  (MCQ-Single Selection)
○ Always
○ Often
○ Sometimes
○ Rarely
○ Never

6. What age group do you belong to? (MCQ-Single Selection)
○ Under 18
○ 18-24
○ 25-34
○ 35-44
○ 45-54
○ 55-64
○ 65 or older

7. How frequently do you travel in a year? (MCQ-Single Selection)
○ Once or less
○ 2-3 times
○ 4-6 times
○ More than 6 times
○ I don’t travel

8. Which amenities or services are most crucial to you when choosing accommodations?  (MCQ-Multiple Selection)
□ Free Wi-Fi
□ Complimentary breakfast
□ Gym or fitness facilities
□ Swimming pool or spa
□ On-site dining options
□ None of the above

9. Are you more inclined to travel during peak seasons or prefer off-peak periods? (MCQ-Single Selection)
○ Peak seasons
○ Off-peak periods
○ No preference

10. What are the most significant challenges you face while planning your travel? (Open-ended)
Ans: _____________________________________________________