Market Segmentation Survey For
Travel And Hospitality Industry

1. Which of the following best describes your primary reason(s) for traveling?
(MCQ-Multiple Selection)
□ Leisure or vacation
□ Business or work-related
□ Family visits
□ Adventure or exploration
□ Educational purposes
□ Other (Please specify)

2. What type of accommodations do you usually prefer when traveling? (MCQ-Multiple Selection)
□ Hotels
□ Resorts
□ Vacation rentals (e.g., Airbnb)
□ Hostels
□ Boutique hotels
□ None of the above

3. How do you typically plan your travel arrangements? (MCQ-Multiple Selection)
□ Online travel agencies (e.g., Expedia, Booking.com)
□ Directly through the company’s website or app
□ Travel agents or agencies
□ Recommendations from friends or family
□ None of the above

4. Which factors influence your choice of travel destinations? (MCQ-Multiple Selection)
□ Scenic locations or natural beauty
□ Cultural experiences and historical significance
□ Adventure or recreational activities available
□ Culinary or food experiences
□ Events or festivals
□ None of the above

5. How often do you prioritize budget considerations when planning a trip?  (MCQ-Single Selection)
○ Always
○ Often
○ Sometimes
○ Rarely
○ Never

6. What age group do you belong to? (MCQ-Single Selection)
○ Under 18
○ 18-24
○ 25-34
○ 35-44
○ 45-54
○ 55-64
○ 65 or older

7. How frequently do you travel in a year? (MCQ-Single Selection)
○ Once or less
○ 2-3 times
○ 4-6 times
○ More than 6 times
○ I don’t travel

8. Which amenities or services are most crucial to you when choosing accommodations?  (MCQ-Multiple Selection)
□ Free Wi-Fi
□ Complimentary breakfast
□ Gym or fitness facilities
□ Swimming pool or spa
□ On-site dining options
□ None of the above

9. Are you more inclined to travel during peak seasons or prefer off-peak periods? (MCQ-Single Selection)
○ Peak seasons
○ Off-peak periods
○ No preference

10. What are the most significant challenges you face while planning your travel? (Open-ended)
Ans: _____________________________________________________