Run Qualitative Research at the Speed of Your Business
Maya is Merren’s intelligent qualitative research platform that conducts and analyzes interviews automatically—turning conversations into insights in hours, not weeks.
Try it today and see why insights teams are switching to AI-moderated research.
Get AI-Driven Interviews Done in Days, Not Weeks
Experience a smarter way to collect deep, qualitative insights. Maya talks to your respondents like
a human moderator, asks intelligent follow-ups, and delivers structured insights instantly.
Run high-quality research 10× faster and 5× more cost-efficiently—all powered by AI.
“From Interview to Insight in Minutes.”
AI-Powered Interviews
Conduct hundreds of AI-powered interviews simultaneously across different time zones and languages.
Authentic Emotions
Capture authentic emotions without moderator bias for more genuine insights.
Automatic Analysis
Automatically summarize, code, and theme responses to save hours of manual work.
Instant Insights
Get instant visualized insights ready for decision-making right after interviews conclude.
Intelligent Follow-ups
Maya asks intelligent follow-up questions based on respondent answers for deeper insights.
Enterprise Security
GDPR & SOC2 compliant with enterprise-grade data security for peace of mind.
Watch Maya Work
Watch Maya conduct a real interview. See how she probes for emotion, follows cues naturally,
and captures what truly drives your consumers.
The Smarter Alternative to Traditional Research
| Features | Traditional Research | Maya |
|---|---|---|
| Interview Speed | ✘Takes weeks to derive conclusion | ✔Customized interviews done in minutes easily |
| Cost | ✘High cost of manpower and research expertise | ✔Affordable and a better choice especially for larger research campaigns |
| Scale | ✘Research limited by geography, cost and regulations | ✔AI interviews can reach 100s of participants in a single click, across geographies |
| Depth | ✘Manual creation of research guides, data collection and analysis | ✔Maya asks intelligent follow-ups to collect deep insights even for sensitive topics |
| Reports | ✘Reports take weeks to assess, process and compile | ✔Instant report generation with AI-powered analysis & data-driven insights |
Teams using Maya have reduced project turnaround time by over 80%.
How It Works — From Idea to Insight
Generate Your Research Study
Define your goals— product feedback, concept test, or brand perception, and let Maya instantly create a discussion guide with complete questions.
Customize Your AI Interviewer
Select tone, persona, and language. Maya adapts to your audience—whether in English, Hindi, or Arabic— for authentic, local conversations.
Launch AI-Powered Interviews
Go live and watch Maya engage respondents naturally—asking intelligent probes, identifying emotions, and following up like an expert moderator.
Get Insights in Hours, Not Weeks
Receive visualized reports instantly: themes, tone analysis, sentiment, and key insights ready for decision-making.
Trusted by Leading Insights Teams
Join leading brands like Zee, L’Oréal, Amazon, and Sony already using Maya to transform how they run research.
“We wrapped up a 30-interview concept test in two days—previously, it took three weeks.”
Head of Insights
Consumer Brand
“Maya’s ability to probe and code responses instantly has changed the way we do qualitative work.”
Insights Director
Media Company
Why Choose Maya
Built by Market Researchers for Market Research
GDPR & SOC2 compliant — enterprise-grade data security
Capture authentic emotions without moderator bias for more genuine insights.
Backed by real results — faster turnaround, deeper insight, smarter decision-making
Ready to Experience the Future of Market Research?
Take the manual work out of qualitative research.
Run smarter, faster, deeper interviews- with Maya, Merren’s AI Qualitative Researcher.
