Pricing Strategy survey
for Automotive industry

1. Have you heard of <Your Brand> in the Automotive industry? (Multiple)
○  Yes
○  No

2. Do you currently own a vehicle from <Your Brand>? (Multiple)
○  Yes
○  No

3. If you do not currently own a vehicle from <Your Brand>, how likely would you be to consider purchasing one in the future? (Multiple Type)
□  Very likely
□  Somewhat likely
□  Not likely at all

4. What type of vehicle would you be interested in purchasing from <Your Brand?(Multiple Type)
□  Sedan
□  SUV
□  Truck
□  Electric vehicle
□  Hybrid
□  Sports car

5. How much are you willing to pay for a vehicle from <Your Brand>? (Multiple Type)
□  Under $20,000
□  $20,000 – $30,000
□  $30,001 – $40,000
□  $40,001 – $50,000
□  Over $50,000

6. When considering the purchase of a vehicle, which factors influence your pricing decision the most? (Multiple Type)
□  Vehicle features and specifications
□  Brand reputation
□  Fuel efficiency and cost of ownership
□  Financing and incentives
□  Trade-in value of your current vehicle
□  Recommendations from friends or family
□  Other (please specify)

7. If you currently own a vehicle from <Your Brand>, how satisfied are you with the pricing of your vehicle? (Multiple Type)
○ Very satisfied
○ Somewhat satisfied
○ Neutral
○ Somewhat dissatisfied
○ Very dissatisfied

8. What would make you more willing to pay a premium for a vehicle from <Your Brand>? (Multiple Type)
□  Advanced technology features
□  Exceptional safety features
□  Unique design and style
□  Strong brand reputation
□  Improved environmental impact
□  Exclusive or limited edition models
□  Other (please specify)

9. Is there a specific price range that you feel represents good value for vehicles from <Your Brand>? (Open-ended)
Ans: ___________________________________________

10. Please share any additional comments or feedback regarding your pricing preferences for vehicles from <Your Brand>. (Open-ended)
Ans: ___________________________________________