Pricing Strategy survey
for Automotive industry

Analyze pricing strategies with this survey template created for the automotive industry.
This survey aims to understand pricing considerations from the target customers, their
brand satisfaction levels and willingness to pay a premium.

Pricing Strategy Survey For Automotive Industry

1. Have you heard of <Your Brand> in the Automotive industry? (Multiple)
○  Yes
○  No

2. Do you currently own a vehicle from <Your Brand>? (Multiple)
○  Yes
○  No

3. If you do not currently own a vehicle from <Your Brand>, how likely would you be to consider purchasing one in the future? (Multiple Type)
□  Very likely
□  Somewhat likely
□  Not likely at all

4. What type of vehicle would you be interested in purchasing from <Your Brand?(Multiple Type)
□  Sedan
□  SUV
□  Truck
□  Electric vehicle
□  Hybrid
□  Sports car

5. How much are you willing to pay for a vehicle from <Your Brand>? (Multiple Type)
□  Under $20,000
□  $20,000 – $30,000
□  $30,001 – $40,000
□  $40,001 – $50,000
□  Over $50,000

6. When considering the purchase of a vehicle, which factors influence your pricing decision the most? (Multiple Type)
□  Vehicle features and specifications
□  Brand reputation
□  Fuel efficiency and cost of ownership
□  Financing and incentives
□  Trade-in value of your current vehicle
□  Recommendations from friends or family
□  Other (please specify)

7. If you currently own a vehicle from <Your Brand>, how satisfied are you with the pricing of your vehicle? (Multiple Type)
Very satisfied
Somewhat satisfied
Somewhat dissatisfied
○ Very dissatisfied

8. What would make you more willing to pay a premium for a vehicle from <Your Brand>? (Multiple Type)
□  Advanced technology features
□  Exceptional safety features
□  Unique design and style
□  Strong brand reputation
□  Improved environmental impact
□  Exclusive or limited edition models
□  Other (please specify)

9. Is there a specific price range that you feel represents good value for vehicles from <Your Brand>? (Open-ended)
Ans: ___________________________________________

10. Please share any additional comments or feedback regarding your pricing preferences for vehicles from <Your Brand>. (Open-ended)
Ans: ___________________________________________