Pricing Strategy Survey For
Banking And Financial Services Industry

Explore this product development and market preference survey template for the banking and financial industry. This survey aims to cover current usage, openness to new offerings, factors influencing bank switching, preferred interaction channels and satisfaction levels with customer support.

Pricing Strategy Survey For
Banking & Financial Services Industry

1. How much importance do you place on competitive pricing when choosing a banking/financial service? (MCQ-Single Selection)
○ Very important
○ Important
○ Neutral
○ Not very important
○ Not important at all

2. What factors influence your perception of value for money in banking/financial services? (MCQ-Multiple Selection)
□ Service quality
□ Range of services offered
□ Brand reputation
□ Fees and charges transparency
□ Interest rates
□ Convenience and accessibility
□ Others (Please specify)

3. Which pricing model do you prefer for banking/financial services?
 (MCQ-Single Selection)
○ Pay-per-use (only pay for what you use)
○ Subscription-based (fixed monthly/yearly fee for bundled services)
○ Free basic services with optional paid add-ons
○ Others (Please specify)

4. Would you be willing to pay higher fees for enhanced security measures in banking services? (MCQ-Single Selection)
○ Yes
○ No

5. What additional services or features would justify paying a premium with <Your Brand>?(MCQ-Multiple Selection)
□ 24/7 customer support
□ Lower transaction fees
□ Higher interest rates on savings/investment accounts
□ Personalized financial planning advice
□ Exclusive membership benefits
□ Others (Please specify)

6.How likely are you to switch to a different banking/financial service if it offered lower fees or better pricing?  (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

7.On a scale of 1 to 5, how do you rate the affordability of <Your Brand>’s current services/products?  (MCQ-Single Selection)
○ 1 – Not affordable at all
○ 2 – Slightly affordable
○ 3 – Moderately affordable
○ 4 – Affordable
○ 5 – Very affordable

8. What factors would make you consider paying higher fees for a banking/financial service? (MCQ-Multiple Selection)
□ Enhanced security features
□ Superior customer service
□ Exclusive rewards and benefits
□ Access to advanced financial tools/features
□ Tailored services to specific needs
□ Others (Please specify)

9.What is your preferred method of payment for banking/financial services fees? (MCQ-Single Selection)
○ Credit/debit card
○ Direct bank transfer
○ Online payment platforms (e.g., PayPal, Venmo)
○ Cash
○ Others (Please specify)

10. What is the maximum additional amount you would be willing to pay for value-added features or services in a banking/financial product?(MCQ-Single Selection)
○ Less than $10
○ $10 – $50
○ $50 – $100
○ More than $100