Pricing Strategy Survey For
Banking And Financial Services Industry

1. How much importance do you place on competitive pricing when choosing a banking/financial service? (MCQ-Single Selection)
○ Very important
○ Important
○ Neutral
○ Not very important
○ Not important at all

2. What factors influence your perception of value for money in banking/financial services? (MCQ-Multiple Selection)
□ Service quality
□ Range of services offered
□ Brand reputation
□ Fees and charges transparency
□ Interest rates
□ Convenience and accessibility
□ Others (Please specify)

3. Which pricing model do you prefer for banking/financial services?
 (MCQ-Single Selection)
○ Pay-per-use (only pay for what you use)
○ Subscription-based (fixed monthly/yearly fee for bundled services)
○ Free basic services with optional paid add-ons
○ Others (Please specify)

4. Would you be willing to pay higher fees for enhanced security measures in banking services? (MCQ-Single Selection)
○ Yes
○ No

5. What additional services or features would justify paying a premium with <Your Brand>?(MCQ-Multiple Selection)
□ 24/7 customer support
□ Lower transaction fees
□ Higher interest rates on savings/investment accounts
□ Personalized financial planning advice
□ Exclusive membership benefits
□ Others (Please specify)

6.How likely are you to switch to a different banking/financial service if it offered lower fees or better pricing?  (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

7.On a scale of 1 to 5, how do you rate the affordability of <Your Brand>’s current services/products?  (MCQ-Single Selection)
○ 1 – Not affordable at all
○ 2 – Slightly affordable
○ 3 – Moderately affordable
○ 4 – Affordable
○ 5 – Very affordable

8. What factors would make you consider paying higher fees for a banking/financial service? (MCQ-Multiple Selection)
□ Enhanced security features
□ Superior customer service
□ Exclusive rewards and benefits
□ Access to advanced financial tools/features
□ Tailored services to specific needs
□ Others (Please specify)

9.What is your preferred method of payment for banking/financial services fees? (MCQ-Single Selection)
○ Credit/debit card
○ Direct bank transfer
○ Online payment platforms (e.g., PayPal, Venmo)
○ Cash
○ Others (Please specify)

10. What is the maximum additional amount you would be willing to pay for value-added features or services in a banking/financial product?(MCQ-Single Selection)
○ Less than $10
○ $10 – $50
○ $50 – $100
○ More than $100