Pricing Strategy Survey For
Beauty And Personal Care Industry

Use our pricing strategy survey template to gauge consumer purchasing frequencies and expenditure patterns. It investigates spending habits, willingness to pay, justification for higher prices, importance of discounts and opinions on pricing for luxury items.

Pricing Strategy Survey For Beauty & Personal Care Industry

1. How often do you purchase Beauty and Personal Care products?  (MCQ-Single Selection)
○ Daily
○ Weekly
○ Monthly
○ Occasionally
○ Rarely

2.Which Beauty and Personal Care products do you typically spend the most on? (MCQ-Multiple Selection)
□ Skincare
□ Haircare
□ Makeup
□ Fragrances
□ Personal Hygiene (e.g., soaps, body wash)

3. How much are you willing to spend on a high-quality Beauty and Personal Care product? (MCQ-Single Selection)
○ Less than $10
○ $10 – $20
○ $20 – $50
○ $50 – $100
○ More than $100

4. What factors influence your willingness to pay more for Beauty and Personal Care products? (MCQ-Multiple Selection)
□ Brand Reputation
□ Product Quality
□ Natural/Organic Ingredients
□ Unique Packaging
□ Ethical/Sustainable Practices
□ Celebrity/Influencer Endorsements

5. Do you believe higher-priced Beauty and Personal Care products are generally of better quality? (MCQ-Single Selection)
○ Yes
○ No
○ Sometimes

6. Are you willing to pay more for Beauty and Personal Care products that are eco-friendly or sustainable? (MCQ-Single Selection)
○ Yes
○ No
○ Depends on the product

7. What additional features or benefits would justify paying a higher price for <Your Brand>’s products? (MCQ-Multiple Selection)
□ Advanced Formulations
□ Exclusive Ingredients
□ Personalized Recommendations
□ Limited Editions or Collections
□ Enhanced Packaging
□ Other (please specify)

8. How much importance do you place on discounts or promotions when purchasing Beauty and Personal Care products? (MCQ-Single Selection)
○ Very Important
○ Important
○ Neutral
○ Not Very Important
○ Not Important at All

9. What specific Beauty and Personal Care products do you think are overpriced in the market? (Open-ended)
Ans: ___________________________________________________

10. Is there a specific price range you consider reasonable for luxury Beauty and Personal Care products? (Open-ended)
Ans: ___________________________________________________