Pricing Strategy Survey
For EdTech Industry

Utilize our Pricing Perception Survey as created for your brand in the EdTech industry. Seek responses on preferred pricing, factors influencing value perception, and the effects of pricing strategies on target customers.

Pricing Strategy Survey For EdTech Industry

1. How much are you willing to pay for a monthly subscription to <Your Brand>’s premium services? (MCQ-Single Selection)
○ $0 – I prefer free services
○ $1 – $10
○ $11 – $20
○ $21 – $30
○ $31 or above

2. What factors would influence you to pay a higher price for <Your Brand>’s premium services? (MCQ-Multiple Selection)
□ Access to Exclusive or Advanced Courses
□ Personalized Learning Paths
□ Additional Support from Instructors/Tutors
□ Enhanced Certification or Credentials
□ Other (Please specify)

3. Would you prefer a one-time payment for a specific course or a subscription model for access to multiple courses on <Your Brand>? (MCQ-Single Selection)
○ Under 18
○ 18-24
○ 25-34
○ 35-44
○ 45-54
○ 55-64
○ 65 or above

4. What level of education have you completed? (MCQ-Single Selection)
○ High School or equivalent
○ Associate’s degree or some college
○ Bachelor’s degree
○ Master’s degree
○ Doctorate or professional degree
○ Other (Please specify)

5. In which industry or field do you work or aspire to work? (MCQ-Single Selection)
○ Technology
○ Healthcare
○ Finance/Business
○ Education
○ Creative Arts
○ Other (Please specify)

6. How comfortable are you with using technology for learning purposes? (MCQ-Single Selection)
○ Very comfortable
○ Comfortable
○ Neutral
○ Uncomfortable
○ Very uncomfortable

7. Which devices do you primarily use for accessing online educational content? (MCQ-Multiple Selection)
□ Laptop/Desktop
□ Smartphone/Tablet
□ Work/School Computer
□ Other (Please specify): [Open-ended]

8. Do you prefer learning individually or in a group setting? (MCQ-Single Selection)
○ Individual learning
○ Group learning
○ No preference

9. Which learning format do you prefer the most for online education? (MCQ-Single Selection)
○ Video-based lectures
○ Text-based content
○ Interactive multimedia lessons
○ Live or interactive classes
○ Other (Please specify)

10. Any additional information or comments that you would like to share to help <Your Brand> understand different target groups? (Open-ended)
Ans: ___________________________________________________