Pricing Strategy survey for
Healthcare & Pharmaceuticals industry

Use this pricing strategy survey template curated for the healthcare and pharmaceutical industry.
This survey aims to understand factors influencing pricing decisions, demographic information, and specific preferences for premium offerings.

Pricing Strategy Survey For
Healthcare & Pharmaceuticals Industry

1. Have you heard of <Your Brand> before today? (Multiple)
○ Yes
○ No

2. Which of the following products or services from <Your Brand> are you aware of? (Multiple Type)
□ Prescription medications
□ Over-the-counter medications
□ Medical devices
□ Health supplements
□ Healthcare services (e.g., clinics, hospitals)
□ None of the above

3. How satisfied are you with the quality of <Your Brand>’s products or services? (Multiple)
○ Very Satisfied
○ Satisfied
○ Neutral
○ Dissatisfied
○ Very Dissatisfied

4. How much would you be willing to pay for a premium product or service from <Your Brand? (Please select the option that best reflects your willingness.) (Multiple)
○ Less than $10
○ $10 – $50
○ $50 – $100
○ $100 – $200
○ More than $200

5. What factors would influence your willingness to pay a higher price for a product or service from <Your Brand? (Multiple Type)
□ Enhanced quality or effectiveness
□ Trusted brand reputation
□ Unique features or benefits
□ Personalized customer service
□ Competitive pricing compared to competitors
□ Other (Please specify)

6. Which category best describes your age group? (Multiple)
○ Under 18
○ 18-24
○ 25-34
○ 35-44
○ 45-54
○ 55-64
○ 65 or over

7. What is your gender? (Multiple)
○ Male
○ Female
○ Non-binary
○ Prefer not to say

8. How often do you currently use or interact with products or services from <Your Brand>?  (Multiple)
○ Frequently
○ Occasionally
○ Rarely
○ Never

9. Is there a specific product or service from <Your Brand> for which you would be willing to pay more than the average price? If yes, please specify. (Open-ended)
Ans: ___________________________________________

10. Is there anything else you would like to share about your experiences with <Your Brand>, your pricing preferences, or any other comments you may have? (Open-ended)
Ans: ___________________________________________