Pricing Strategy
For Healthtech Industry

1.  How much would you be willing to pay for a Healthtech product/service that effectively meets your needs? (MCQ-Single Selection)
○ $0 – $25
○ $26 – $50
○ $51 – $100
○ $101 – $200
○ Above $200

2. Which factors influence your perception of a fair price for a Healthtech product/service?  (MCQ-Multiple Selection)
□ Quality and effectiveness of the product/service
□ Comparable prices of similar products/services in the market
□ Brand reputation and credibility
□ Additional features or benefits offered
□ Personal financial situation
□ Other (Please specify)

3. How much importance do you place on pricing when choosing a Healthtech product/service? (MCQ-Single Selection)
○ Extremely important
○ Very important
○ Moderately important
○ Slightly important
○ Not important at all

4. What pricing model for Healthtech products/services do you find most appealing? (MCQ-Single Selection)
○ Subscription-based (monthly or annual plans)
○ Pay-per-use (per consultation, per feature use, etc.)
○ One-time purchase with lifetime access
○ Freemium model (basic features free, premium features paid)
○ Other (Please specify)

5. How likely are you to consider purchasing a premium version of a Healthtech product/service with added features or benefits at a higher price point? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

6. What additional features or benefits would make you more willing to pay a higher price for a Healthtech product/service? (MCQ-Multiple Selection)
□ Enhanced security and privacy measures
□ Advanced technology or innovation
□ Personalized/customized experience
□ Access to exclusive content or support
□ Extended warranty or service guarantees
□ Other (Please specify)

7. Do you feel that the current prices of Healthtech products/services in the market are justified based on their quality and features? (MCQ-Single Selection)
○ Yes, completely justified
○ Mostly justified
○ Somewhat justified
○ Not very justified
○ Not at all justified

8. How likely are you to consider alternative Healthtech brands offering lower prices for similar products/services?  (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

9. Would you be open to paying more for a Healthtech product/service if it guaranteed faster access to customer support or assistance? (MCQ-Single Selection)
○ Yes, definitely
○ Yes, to some extent
○ Not sure
○ No, not really
○ No, not at all

10. What maximum price point would you consider reasonable for a premium Healthtech product/service? (MCQ-Single Selection)
○ $50 – $100
○ $101 – $200
○ $201 – $300
○ Above $300