Pricing Strategy
For Healthtech Industry

Launch this pricing strategy survey template to understand the affordability and price points of healthcare products and services of the health tech industry.

Pricing Strategy Survey For Healthtech Industry

1.  How much would you be willing to pay for a Healthtech product/service that effectively meets your needs? (MCQ-Single Selection)
○ $0 – $25
○ $26 – $50
○ $51 – $100
○ $101 – $200
○ Above $200

2. Which factors influence your perception of a fair price for a Healthtech product/service?  (MCQ-Multiple Selection)
□ Quality and effectiveness of the product/service
□ Comparable prices of similar products/services in the market
□ Brand reputation and credibility
□ Additional features or benefits offered
□ Personal financial situation
□ Other (Please specify)

3. How much importance do you place on pricing when choosing a Healthtech product/service? (MCQ-Single Selection)
○ Extremely important
○ Very important
○ Moderately important
○ Slightly important
○ Not important at all

4. What pricing model for Healthtech products/services do you find most appealing? (MCQ-Single Selection)
○ Subscription-based (monthly or annual plans)
○ Pay-per-use (per consultation, per feature use, etc.)
○ One-time purchase with lifetime access
○ Freemium model (basic features free, premium features paid)
○ Other (Please specify)

5. How likely are you to consider purchasing a premium version of a Healthtech product/service with added features or benefits at a higher price point? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

6. What additional features or benefits would make you more willing to pay a higher price for a Healthtech product/service? (MCQ-Multiple Selection)
□ Enhanced security and privacy measures
□ Advanced technology or innovation
□ Personalized/customized experience
□ Access to exclusive content or support
□ Extended warranty or service guarantees
□ Other (Please specify)

7. Do you feel that the current prices of Healthtech products/services in the market are justified based on their quality and features? (MCQ-Single Selection)
○ Yes, completely justified
○ Mostly justified
○ Somewhat justified
○ Not very justified
○ Not at all justified

8. How likely are you to consider alternative Healthtech brands offering lower prices for similar products/services?  (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

9. Would you be open to paying more for a Healthtech product/service if it guaranteed faster access to customer support or assistance? (MCQ-Single Selection)
○ Yes, definitely
○ Yes, to some extent
○ Not sure
○ No, not really
○ No, not at all

10. What maximum price point would you consider reasonable for a premium Healthtech product/service? (MCQ-Single Selection)
○ $50 – $100
○ $101 – $200
○ $201 – $300
○ Above $300