Pricing Strategy Survey For
Media And Entertainment Industry

Use this price perception survey template created for the media and entertainment industry. This survey
aims to gauge user frequency, willingness to pay, influencing factors, desired features and satisfaction
levels regarding the pricing of your brand’s products and services.

Pricing Strategy Survey For
Media And Entertainment Industry

1. How frequently do you currently use <Your Brand>’s products/services?(MCQ-Single Selection)
○ Daily
○ Weekly
○ Monthly
○ Rarely
○ Never

2. How much would you be willing to pay for a monthly subscription to access premium content from <Your Brand>? (Select one) (MCQ-Single Selection)
○ $5 or less
○ $6 – $10
○ $11 – $15
○ $16 – $20
○ More than $20
○ I wouldn’t pay for a subscription

3. Which factors influence your willingness to pay for <Your Brand>’s services/products? (MCQ-Multiple Selection)
□ Content quality
□ Quantity of content available
□ Exclusive or original content offerings
□ Competitive pricing compared to other services
□ Free trial availability
□ Brand reputation
□ Other (Please specify)

4. What additional features or benefits would make you more likely to pay a higher price for <Your Brand>’s services/products?  (MCQ-Multiple Selection)
□ Ad-free experience
□ Offline viewing capabilities
□ Early access to new releases
□ Enhanced customer support
□ Special discounts on merchandise or events
□ Other (Please specify)

5. How important is price affordability when considering subscribing to <Your Brand>’s services/products? (MCQ-Single  Selection)
○ Extremely important
○ Very important
○ Moderately important
○ Slightly important
○ Not important at all

6. Would you prefer different pricing tiers/packages offering varied features and content access from <Your Brand>?  (MCQ-Single Selection)
○ Yes, I prefer different tiers/packages
○ No, I prefer a single pricing model

7. How likely are you to continue using <Your Brand>’s services if the subscription price increases by 20%? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

8. What benefits do you expect from a higher-priced subscription to <Your Brand>? (Open-ended)
Ans: ___________________________________________

9. Which payment methods do you prefer to use for subscribing to entertainment services?  (MCQ-Multiple Selection)
□ Credit/debit card
□ PayPal
□ Direct bank transfer
□ Mobile payment apps (Apple Pay, Google Pay, etc.)
□ Other (Please specify)

10. How satisfied are you with the current pricing of <Your Brand>’s products/services? (MCQ-Single Selection)
○ Very satisfied
○ Satisfied
○ Neutral
○ Dissatisfied
○ Very dissatisfied