Pricing Strategy Survey For
Media And Entertainment Industry

1. How frequently do you currently use <Your Brand>’s products/services?(MCQ-Single Selection)
○ Daily
○ Weekly
○ Monthly
○ Rarely
○ Never

2. How much would you be willing to pay for a monthly subscription to access premium content from <Your Brand>? (Select one) (MCQ-Single Selection)
○ $5 or less
○ $6 – $10
○ $11 – $15
○ $16 – $20
○ More than $20
○ I wouldn’t pay for a subscription

3. Which factors influence your willingness to pay for <Your Brand>’s services/products? (MCQ-Multiple Selection)
□ Content quality
□ Quantity of content available
□ Exclusive or original content offerings
□ Competitive pricing compared to other services
□ Free trial availability
□ Brand reputation
□ Other (Please specify)

4. What additional features or benefits would make you more likely to pay a higher price for <Your Brand>’s services/products?  (MCQ-Multiple Selection)
□ Ad-free experience
□ Offline viewing capabilities
□ Early access to new releases
□ Enhanced customer support
□ Special discounts on merchandise or events
□ Other (Please specify)

5. How important is price affordability when considering subscribing to <Your Brand>’s services/products? (MCQ-Single  Selection)
○ Extremely important
○ Very important
○ Moderately important
○ Slightly important
○ Not important at all

6. Would you prefer different pricing tiers/packages offering varied features and content access from <Your Brand>?  (MCQ-Single Selection)
○ Yes, I prefer different tiers/packages
○ No, I prefer a single pricing model

7. How likely are you to continue using <Your Brand>’s services if the subscription price increases by 20%? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

8. What benefits do you expect from a higher-priced subscription to <Your Brand>? (Open-ended)
Ans: ___________________________________________

9. Which payment methods do you prefer to use for subscribing to entertainment services?  (MCQ-Multiple Selection)
□ Credit/debit card
□ PayPal
□ Direct bank transfer
□ Mobile payment apps (Apple Pay, Google Pay, etc.)
□ Other (Please specify)

10. How satisfied are you with the current pricing of <Your Brand>’s products/services? (MCQ-Single Selection)
○ Very satisfied
○ Satisfied
○ Neutral
○ Dissatisfied
○ Very dissatisfied