Pricing Strategy Survey
For Retail Industry

1. How would you rate the affordability of products/services at <Your Brand>? (Multiple)
○ Very affordable
○ Affordable
○ Moderately priced
○ Expensive
○ Very expensive

2. Which factors influence your perception of a fair price for a product or service at <Your Brand>? (Multiple Type)
□ Quality of the product/service
□ Competitors’ prices for similar products/services
□ Brand reputation and trust
□ Features and functionalities offered
□ Personal budget or financial constraints
□ None of the above

3. How often do you consider the price of a product or service before making a purchase at <Your Brand>? (Multiple)
○ Always
○ Often
○ Occasionally
○ Rarely
○ Never

4. Would you be willing to pay a higher price for a product/service at <Your Brand> if it offered enhanced quality or additional features? (Multiple)
○ Yes, definitely
○ Maybe, depending on the improvements
○ No, I prefer lower prices regardless of additional features

5. Which price range do you consider as the most reasonable for high-quality products/services at <Your Brand>? (Multiple)
○ Under $10
○ $10 – $50
○ $51 – $100
○ $101 – $500
○ Above $500

6. Are you willing to pay more for eco-friendly or sustainable products/services at <Your Brand>? (Multiple)
○ Yes, I prioritize sustainability and am willing to pay more
○ No, price matters more to me than sustainability
○ It depends on the extent of sustainability offered

7. What factors could justify an increase in price for a product/service at <Your Brand>? (Multiple Type)
□ Enhanced durability or longevity
□ Advanced technology integration
□ Exclusive or unique features
□ Better customer service or support
□ None of the above

8. How likely are you to switch to a competitor offering a similar product/service at a lower price than <Your Brand>? (Multiple)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

9. What aspects or features of products/services at <Your Brand> would you be willing to pay more for? (Open-ended)
Ans: ___________________________________________

10. Is there anything specific that <Your Brand> could do to justify its pricing to you as a customer? (Open-ended)
Ans: ___________________________________________