Pricing Strategy Survey
For SaaS industry

1. How much would you be willing to pay for a premium version of <Your Brand>’s product/service on a monthly basis? (MCQ-Single Selection)
○ $0 – $20
○ $21 – $50
○ $51 – $100
○ $101 – $200
○ More than $200

2. What pricing model would you prefer for <Your Brand>’s offerings? (MCQ-Multiple Selection)
□ Monthly Subscription
□ Annual Subscription
□ One-time Purchase
□ Usage-Based (Pay-as-you-go)
□ Freemium (Free with Premium Features)
□ Other (Please specify)

3. Which of the following factors would influence your willingness to pay for <Your Brand>’s product/service? (MCQ-Multiple Selection)
□ Features/Functionalities
□ Reliability/Performance
□ Customer Support
□ Brand Reputation
□ Competitive Pricing
□ Other (Please specify)

4. Would you consider paying more for additional features or an expanded service offering from <Your Brand>? (MCQ-Single Selection)
○ Yes
○ No

5. Which pricing tier do you believe offers the best value for <Your Brand>’s product/service? (MCQ-Single Selection)
○ Basic Tier (Lowest Price)
○ Standard Tier (Mid-range Price)
○ Premium Tier (Highest Price)
○ Unsure/Not Applicable

6. How do you perceive <Your Brand>’s pricing compared to its competitors? (MCQ-Single Selection)
○ More Affordable
○ About the Same
○ More Expensive

7. Would you be willing to participate in a loyalty program or commit to a longer-term subscription for a discount with <Your Brand>? (MCQ-Single Selection)
○ Yes
○ No

8. What factors, if any, might prevent you from paying for <Your Brand>’s product/service at its current price point? (MCQ-Multiple Selection)
□ High Cost
□ Lack of Necessary Features
□ Availability of Free Alternatives
□ Uncertainty about Value for Money
□ Other (Please specify): [Open-Ended]

9. What additional features or improvements would justify a higher price for <Your Brand>’s product/service? (Open-Ended)
Ans: ________________________________________

10. Demographic Information: (MCQ-Single Selection)
○ Age
○ Gender
○ Male
○ Female
○ Other
○ Occupation
○ Location