Pricing Strategy Survey For
Travel And Hospitality Industry

Understand how pricing affects purchase using this pricing strategy survey template created for your customer base. This survey aims to gather insights into customer perceptions regarding budget preferences, premium additions and travel package considerations within the travel and hospitality industry.


Pricing Strategy Survey For Travel & Hospitality Industry

1. How frequently do you use travel and hospitality services in a year? (MCQ-Single Selection)
○ Once a year
○ 2-3 times a year
○ 4-6 times a year
○ More than 6 times a year
○ I don’t use these services

2. What factors influence your decision when determining how much you are willing to pay for travel and hospitality services?(MCQ-Multiple Selection)
□ Service quality
□ Brand reputation
□ Location convenience
□ Range of available amenities
□ Previous positive experiences with the brand
□ None of the above

3. Which of the following best describes your budget preference for accommodations during your travels? (MCQ-Multiple Selection)
□ Budget-friendly options (economy)
□ Mid-range options (standard)
□ High-end or luxury accommodations
□ No specific budget constraints

4. When considering a travel package or service from <Your Brand>, which pricing model do you prefer? (MCQ-Single Selection)
○ All-inclusive pricing (covers everything in one package)
○ Pay-as-you-go (select and pay for individual services)
○ Tiered pricing (different pricing tiers with varied offerings)
○ Other (Please specify)

5. How likely are you to pay a premium price for additional features or services offered by <Your Brand>? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

6. What additional services or features would you be willing to pay extra for when using <Your Brand>?
(MCQ-Multiple Selection)
□ Early check-in or late check-out options
□ Exclusive access to amenities (e.g., spa, fitness center)
□ Upgraded room or suite options
□ Personalized travel experiences
□ None of the above

7. Are you willing to pay more for environmentally sustainable travel options offered by <Your Brand>? (MCQ-Single Selection)
○ Yes
○ No
○ I’m indifferent to this factor

8. How does the pricing of <Your Brand> compare to other similar services you’ve used in the past?  (MCQ-Single Selection)
○ Significantly cheaper
○ Slightly cheaper
○ About the same
○ Slightly more expensive
○ Significantly more expensive

9. What factors, if any, would make you reconsider paying a higher price for <Your Brand>’s services?(Open-ended)
Ans: __________________________________________________

10. On a scale of 1 to 5, how satisfied are you with the value for money offered by <Your Brand>? (1 – Not satisfied at all, 5 – Extremely satisfied) (Rating Scale)

○ 1 (Not satisfied at all)
○ 2
○ 3
○ 4
○ 5 (Extremely satisfied)