Pricing Strategy Survey For
Travel And Hospitality Industry

1. How frequently do you use travel and hospitality services in a year? (MCQ-Single Selection)
○ Once a year
○ 2-3 times a year
○ 4-6 times a year
○ More than 6 times a year
○ I don’t use these services

2. What factors influence your decision when determining how much you are willing to pay for travel and hospitality services?(MCQ-Multiple Selection)
□ Service quality
□ Brand reputation
□ Location convenience
□ Range of available amenities
□ Previous positive experiences with the brand
□ None of the above

3. Which of the following best describes your budget preference for accommodations during your travels? (MCQ-Multiple Selection)
□ Budget-friendly options (economy)
□ Mid-range options (standard)
□ High-end or luxury accommodations
□ No specific budget constraints

4. When considering a travel package or service from <Your Brand>, which pricing model do you prefer? (MCQ-Single Selection)
○ All-inclusive pricing (covers everything in one package)
○ Pay-as-you-go (select and pay for individual services)
○ Tiered pricing (different pricing tiers with varied offerings)
○ Other (Please specify)

5. How likely are you to pay a premium price for additional features or services offered by <Your Brand>? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

6. What additional services or features would you be willing to pay extra for when using <Your Brand>?
(MCQ-Multiple Selection)
□ Early check-in or late check-out options
□ Exclusive access to amenities (e.g., spa, fitness center)
□ Upgraded room or suite options
□ Personalized travel experiences
□ None of the above

7. Are you willing to pay more for environmentally sustainable travel options offered by <Your Brand>? (MCQ-Single Selection)
○ Yes
○ No
○ I’m indifferent to this factor

8. How does the pricing of <Your Brand> compare to other similar services you’ve used in the past?  (MCQ-Single Selection)
○ Significantly cheaper
○ Slightly cheaper
○ About the same
○ Slightly more expensive
○ Significantly more expensive

9. What factors, if any, would make you reconsider paying a higher price for <Your Brand>’s services?(Open-ended)
Ans: __________________________________________________

10. On a scale of 1 to 5, how satisfied are you with the value for money offered by <Your Brand>? (1 – Not satisfied at all, 5 – Extremely satisfied) (Rating Scale)

○ 1 (Not satisfied at all)
○ 2
○ 3
○ 4
○ 5 (Extremely satisfied)