Product Development Survey For
Apparel And Fashion Industry

1. Which clothing/fashion items do you prefer to purchase most frequently? (MCQ-Multiple Selection)
□ Tops (T-shirts, Blouses, etc.)
□ Bottoms (Jeans, Trousers, Skirts, etc.)
□ Dresses
□ Outerwear (Coats, Jackets, etc.)
□ Activewear/Sportswear
□ Accessories (Bags, Hats, Jewelry, etc.)
□ Shoes/Footwear
□ Other

2. What factors influence your decision when buying apparel or fashion products?  (MCQ-Multiple Selection)
□ Price
□ Quality of Materials
□ Style/Design
□ Brand Reputation
□ Sustainability/Environmental Impact
□ Fit/Comfort
□ Trends/Fashionability
□ Versatility/Utility
□ Other

3. Would you be interested in eco-friendly or sustainable clothing options from <Your Brand>? (MCQ-Single Selection)
○ Yes, Definitely
○ Maybe, Depending on Availability and Price
○ No, Not Interested

4. Which color palette do you prefer when selecting clothing items? (MCQ-Multiple Selection)
□ Neutrals (Black, White, Gray, Beige, etc.)
□ Earthy Tones (Browns, Greens, Terracotta, etc.)
□ Pastels (Soft Pinks, Blues, Yellows, etc.)
□ Brights (Vibrant Reds, Blues, Greens, etc.)
□ Darker Shades (Deep Blues, Purples, Reds, etc.)
□ Other

5. How often do you shop for new clothing or fashion items in a year? (MCQ-Single Selection)
○ Monthly
○ Quarterly
○ Biannually
○ Annually
○ Rarely

6. Where do you prefer to shop for fashion inspiration or clothing ideas? (MCQ-Multiple Selection)
□ Social Media (Instagram, Pinterest, etc.)
□ Fashion Magazines
□ Fashion Blogs/Websites
□ In-Store Displays
□ Fashion Shows/Runways
□ Other

7. What kind of new features or innovations would you like to see in clothing or fashion products from <Your Brand>? (Open-ended)
___________________________________________________

8. How likely are you to try new fashion trends introduced by <Your Brand>? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

9. Which age group do you belong to? (MCQ-Single Selection)
○ Under 18
○ 18-24
○ 25-34
○ 35-44
○ 45-54
○ 55 and above

10. Would you prefer personalized or customizable clothing options from <Your Brand>?(MCQ-Single Selection)
○ Yes
○ No