Product Development Survey For
Banking And Financial Services Industry

Explore this product development and market preference survey template for the banking and financial industry. This survey aims to cover current usage, openness to new offerings, factors influencing bank switching, preferred interaction channels and satisfaction levels with customer support.

Product Development Survey For
Banking & Financial Services Industry

1. Which of the following banking/financial services do you currently use or have a need for? (MCQ-Multiple Selection)
□ Checking accounts
□ Savings accounts
□ Personal loans
□ Credit cards
□ Mortgage services
□ Investment opportunities
□ Insurance services

2.What features or attributes are most important to you when considering a banking/financial product or service? (MCQ-Multiple Selection)
□ Low fees and charges
□ High interest rates
□ Flexible terms and conditions
□ Quick and easy application process
□ Accessible customer support
□ Comprehensive security measures
□ Others (Please specify)

3. How likely are you to try a new product or service offered by <Your Brand>? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

4. What additional services or benefits would encourage you to switch to <Your Brand>?   (MCQ-Multiple Selection)
□ Cashback rewards
□ Lower interest rates
□ Enhanced digital banking features
□ Personalized financial advice/planning
□ Exclusive customer offers
□ Others (Please specify)

5.Which channels do you prefer for interacting with your bank/financial institution? (MCQ-Multiple Selection)
□ In-person visits to branches
□ Online banking website
□ Mobile banking app
□ Phone customer service
□ Chat or messaging support
□ Others (Please specify)

6. On a scale of 1 to 5, how satisfied are you with the current range of products/services offered by <Your Brand>? (Rating Scale)
○ 1 – Very dissatisfied
○ 2 – Dissatisfied
○ 3 – Neutral
○ 4 – Satisfied
○ 5 – Very satisfied

7. What specific financial challenges or needs do you currently face that are not adequately addressed by available services/products in the market? (Open-ended)
Ans: ___________________________________________

8. Would you be interested in innovative financial solutions, such as AI-driven investment advice or blockchain-based transactions, if offered by <Your Brand>? (MCQ-Single Selection)
○ Yes
○ No

9. How familiar are you with <Your Brand>’s current product offerings and promotions? (MCQ-Single Selection)
○ Very familiar
○ Somewhat familiar
○ Not very familiar
○ Not familiar at all

10. What improvements or new features would you like to see in the financial services industry as a whole? (Open-ended)
Ans: ___________________________________________