Product Development Survey For
Beauty And Personal Care Industry

Use our product development survey template to gauge consumer preferences and expectations in the
Beauty and Personal Care industry. It aims to find out product usage, purchase influencers, desired
product innovations, packaging preferences and discovery sources for new products.

Product Development Survey For Beauty &
Personal Care Industry

1. What Beauty and Personal Care products do you use regularly?  (MCQ-Multiple Selection)
□ Skincare (e.g., moisturizers, serums)
□ Haircare (e.g., shampoo, conditioner)
□ Makeup (e.g., foundation, lipstick)
□ Fragrances (e.g., perfumes, colognes)
□ Personal Hygiene (e.g., soaps, body wash)

2.What are the most important factors influencing your purchase decision when buying Beauty and Personal Care products? (MCQ-Multiple Selection)
□ Price
□ Ingredients
□ Brand Reputation
□ Product Effectiveness
□ Sustainability/Ethical Practices
□ Packaging

3. Which aspect of a Beauty and Personal Care product is most crucial for you?  (MCQ-Single Selection)
○ Effectiveness in delivering results
○ Usage of natural or specific ingredients
○ Brand’s commitment to sustainability
○ Attractive and functional packaging

4. What new Beauty and Personal Care products would you like to see from <Your Brand>? (MCQ-Multiple Selection)
□ Advanced anti-aging skincare
□ Haircare for specific concerns (e.g., damaged hair, scalp care)
□ Makeup innovations (e.g., long-lasting formulas, diverse shades)
□ Fragrances with unique scents
□ Environmentally friendly personal hygiene products

5. Which type of packaging do you prefer for Beauty and Personal Care products? (MCQ-Multiple Selection)
○ Recyclable/Biodegradable
○ Travel-friendly
○ Luxurious/Aesthetic
○ Minimalistic

6. How much are you willing to pay for high-quality Beauty and Personal Care products? (MCQ-Single Selection)
○ Less than $10
○ $10 – $20
○ $20 – $50
○ $50 – $100
○ More than $100

7. Would you prefer Beauty and Personal Care products that are tailored to specific skin/hair types or concerns? (MCQ-Single Selection)
○ Yes, absolutely
○ Sometimes
○ No, not really

8. Are you more inclined towards products that are cruelty-free and/or vegan? (MCQ-Single Selection)
○ Yes
○ No
○ Indifferent

9. What specific features or benefits would encourage you to try a new Beauty and Personal Care product? (Open-ended)
Ans: ___________________________________________________

10. How do you usually learn about new Beauty and Personal Care products? (MCQ-Multiple Selection)
□ Social media advertisements/influencers
□ Recommendations from friends/family
□ In-store displays or samples
□ Online reviews and forums
□ Other (please specify)