Product Development Survey For
Beauty And Personal Care Industry

1. What Beauty and Personal Care products do you use regularly?  (MCQ-Multiple Selection)
□ Skincare (e.g., moisturizers, serums)
□ Haircare (e.g., shampoo, conditioner)
□ Makeup (e.g., foundation, lipstick)
□ Fragrances (e.g., perfumes, colognes)
□ Personal Hygiene (e.g., soaps, body wash)

2.What are the most important factors influencing your purchase decision when buying Beauty and Personal Care products? (MCQ-Multiple Selection)
□ Price
□ Ingredients
□ Brand Reputation
□ Product Effectiveness
□ Sustainability/Ethical Practices
□ Packaging

3. Which aspect of a Beauty and Personal Care product is most crucial for you?  (MCQ-Single Selection)
○ Effectiveness in delivering results
○ Usage of natural or specific ingredients
○ Brand’s commitment to sustainability
○ Attractive and functional packaging

4. What new Beauty and Personal Care products would you like to see from <Your Brand>? (MCQ-Multiple Selection)
□ Advanced anti-aging skincare
□ Haircare for specific concerns (e.g., damaged hair, scalp care)
□ Makeup innovations (e.g., long-lasting formulas, diverse shades)
□ Fragrances with unique scents
□ Environmentally friendly personal hygiene products

5. Which type of packaging do you prefer for Beauty and Personal Care products? (MCQ-Multiple Selection)
○ Recyclable/Biodegradable
○ Travel-friendly
○ Luxurious/Aesthetic
○ Minimalistic

6. How much are you willing to pay for high-quality Beauty and Personal Care products? (MCQ-Single Selection)
○ Less than $10
○ $10 – $20
○ $20 – $50
○ $50 – $100
○ More than $100

7. Would you prefer Beauty and Personal Care products that are tailored to specific skin/hair types or concerns? (MCQ-Single Selection)
○ Yes, absolutely
○ Sometimes
○ No, not really

8. Are you more inclined towards products that are cruelty-free and/or vegan? (MCQ-Single Selection)
○ Yes
○ No
○ Indifferent

9. What specific features or benefits would encourage you to try a new Beauty and Personal Care product? (Open-ended)
Ans: ___________________________________________________

10. How do you usually learn about new Beauty and Personal Care products? (MCQ-Multiple Selection)
□ Social media advertisements/influencers
□ Recommendations from friends/family
□ In-store displays or samples
□ Online reviews and forums
□ Other (please specify)