Product Development survey
for Consumer Goods industry

Our survey form is created to assess product development for the consumer goods industry.

Product Development Survey For Consumer Goods Industry

1. Which product categories of <Your Brand> do you currently use or have an interest in? (Multiple Type)
□ Electronics (e.g., gadgets, devices)
□ Home appliances (e.g., kitchen appliances, vacuum cleaners)
□ Personal care products (e.g., skincare, grooming)
□ Clothing and fashion
□ Sports and fitness equipment
□ Health and wellness products
□ None of the above

2. What features do you consider most important when purchasing <Your Brand> products? (Multiple Type)
□ Durability and longevity
□ Advanced technology or innovation
□ Eco-friendly or sustainable materials
□ User-friendly design
□ Customization options
□ Value for money
□ Other (please specify)

3. Which factors influence your decision to try a new product from <Your Brand>? (Multiple Type)
□ Positive reviews or recommendations
□ Availability of samples or trial versions
□ Competitive pricing for new products
□ Previous positive experiences with the brand
□ Unique features or functionalities
□ None of the above

4. What improvements or new products would you like to see from <Your Brand>? (Multiple Type)
□ Increased product variety
□ Enhanced product performance
□ More eco-friendly options
□ Integration of smart technology
□ Better after-sales service
□ Other (please specify)

5. How likely are you to try a new product from <Your Brand> if it aligns with your specific needs or preferences? (Multiple)
○ Extremely likely
○ Likely
○ Neutral
○ Unlikely
○ Extremely unlikely

6. Which channels do you prefer for discovering information about new products? (Multiple Type)
□ Social media advertisements
□ Online product reviews and blogs
□ In-store displays or demonstrations
□ Recommendations from friends or family
□ Email newsletters or promotions
□ None of the above

7. What price range are you willing to pay for a new product from <Your Brand>? (Multiple Type)
○ Budget-friendly (low cost)
○ Mid-range (moderate cost)
○ Premium (high cost)
○ Price is not a primary consideration

8. In your opinion, what makes a new product stand out in today’s market? (Open-ended)
Ans: ___________________________________________

9. What challenges or unmet needs do you face that you believe <Your Brand> could address with a new product? (Open-ended)
Ans: ___________________________________________

10. How likely are you to recommend a new product from <Your Brand> to others based on your positive experiences? (Multiple)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

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The consumer industry goods is a fast paced industry. It can get overwhelming to gauge every market without actionable data. With the help of this question template, professionals in the consumer goods industry can capture critical customer data points.

People make purchases based on visual feedback and brand value. To understand this, find out the mediums of communication they use. Identify what makes them spend on consumer goods and all the factors that contribute to a successful purchase. Take into consideration their budgetary constraints and information regarding any new product line. Get in-depth details from your target consumer by inserting open-ended questions. This will help you gauge their unmet needs and take feedback on the market’s competitive offerings.

Additional resources to help you win your CX protocols

Get answers for commonly asked questions on Merren. Successfully collect customer feedback for your industry.

Read about improving customer satisfaction metrics, methods to collect feedback and information to boost your CX.

Hear from the industry experts on how to navigate the wide world of customer experience.

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