Product Development survey for
Healthcare & Pharmaceuticals industry

Explore our product development survey template created for the healthcare and pharma industry.
This survey aims to understand satisfaction levels, factors influencing product choices, unmet needs in the market, preferences for new products or services and suggestions for your brand.

Product Development Survey For
Healthcare & Pharmaceuticals Industry

1. Have you heard of <Your Brand> before today? (Multiple)
○ Yes
○ No

2. Which of the following products or services from <Your Brand> have you used or are familiar with? (Multiple Type)
□ Prescription medications
□ Over-the-counter medications
□ Medical devices
□ Health supplements
□ Healthcare services (e.g., clinics, hospitals)
□ None of the above

3. How satisfied are you with the existing products or services offered by <Your Brand>? (Multiple)
○ Very Satisfied
○ Satisfied
○ Neutral
○ Dissatisfied
○ Very Dissatisfied

4. What are the key factors that influence your choice of healthcare or pharmaceutical products or services? (Multiple Type)
□ Product effectiveness
□ Price and affordability
□ Brand reputation
□ Recommendation from healthcare professionals
□ Ease of access
□ Other (Please specify)

5. What specific needs or problems do you currently face in the healthcare and pharmaceutical products or services market that are not adequately addressed by existing solutions? (Open-ended)
Ans: ___________________________________________

6. Are there any particular healthcare or pharmaceutical products or services that you believe are lacking in the market? Please describe. (Open-ended)
Ans: ___________________________________________

7. Which attributes are most important to you when considering new products or services in this industry? (Multiple Type)
□ Safety and reliability
□ Effectiveness and efficiency
□ Cost-effectiveness
□ Convenience and accessibility
□ Environmental sustainability
□ Other (Please specify)

8. Which attributes are most important to you when considering new products or services in this industry?  (Multiple)
○ Yes
○ No
○ Maybe

9. What suggestions do you have for <Your Brand> to develop new products or services that better cater to market needs and preferences? (Open-ended)
Ans: ___________________________________________

10. Is there anything else you would like to share regarding market needs, preferences, or your experiences with <Your Brand> or any other comments you may have? (Open-ended)
Ans: ___________________________________________