Product Development Survey For
Travel And Hospitality Industry

1. How frequently do you travel for leisure or business purposes in a year?
(MCQ-Single Selection)
○ Once a year
○ 2-3 times a year
○ 4-6 times a year
○ More than 6 times a year
○ I don’t travel

2. Which of the following aspects do you consider most important when choosing travel and hospitality services? (MCQ-Multiple Selection)
□ Price affordability
□ Quality of accommodations
□ Convenience in booking and reservations
□ Range of available services (flights, accommodations, activities)
□ Customer service responsiveness
□ Environmental sustainability efforts
□ None of the above

3. What type of accommodations do you prefer when traveling? (MCQ-Multiple Selection)
□ Hotels
□ Resorts
□ Vacation rentals (e.g., Airbnb)
□ Hostels
□ Boutique hotels
□ None of the above

4. How likely are you to try a new service or feature offered by <Your Brand> if it aligns with your travel needs? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

5. What new services or features would you like to see introduced by <Your Brand>?  (MCQ-Multiple Selection)
□ Personalized travel recommendations based on preferences
□ Unique travel experiences tailored to specific interests
□ Enhanced loyalty programs or rewards
□ Eco-friendly accommodation options
□ Seamless integration of technology for smoother travel experiences
□ Other (Please specify)

6. Which destinations or types of travel experiences do you feel are underserved or lacking options in the market?  (Open-ended)
Ans: ____________________________________________

7. How important is it for <Your Brand> to incorporate sustainable practices into their services? (MCQ-Single Selection)
○ Extremely important
○ Very important
○ Somewhat important
○ Not very important
○ Not important at all

8. What factors would encourage you to try a new service or product by <Your Brand>?  (MCQ-Multiple Selection)
□ Positive reviews or recommendations from trusted sources
□ Introduction of a trial or introductory offer
□ Demonstrated improvement or innovation over existing options
□ Availability of a variety of options or customization
□ None of the above

9. Do you prefer using online platforms or mobile apps for travel bookings and information gathering? (MCQ-Single Selection)
○ Yes, primarily
○ Sometimes
○ No, not at all

10. How likely are you to provide feedback to <Your Brand> about a new service or product you’ve tried?(MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely