Product Development Survey For
Travel And Hospitality Industry

Use this product development survey template curated for your customers to understand the impact of your product on your users. This survey aims to collect insights into market needs and preferences, travel considerations, travel frequency and overall experience within the travel and hospitality industry.

Product Development Survey For Travel & Hospitality Industry

1. How frequently do you travel for leisure or business purposes in a year?
(MCQ-Single Selection)
○ Once a year
○ 2-3 times a year
○ 4-6 times a year
○ More than 6 times a year
○ I don’t travel

2. Which of the following aspects do you consider most important when choosing travel and hospitality services? (MCQ-Multiple Selection)
□ Price affordability
□ Quality of accommodations
□ Convenience in booking and reservations
□ Range of available services (flights, accommodations, activities)
□ Customer service responsiveness
□ Environmental sustainability efforts
□ None of the above

3. What type of accommodations do you prefer when traveling? (MCQ-Multiple Selection)
□ Hotels
□ Resorts
□ Vacation rentals (e.g., Airbnb)
□ Hostels
□ Boutique hotels
□ None of the above

4. How likely are you to try a new service or feature offered by <Your Brand> if it aligns with your travel needs? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

5. What new services or features would you like to see introduced by <Your Brand>?  (MCQ-Multiple Selection)
□ Personalized travel recommendations based on preferences
□ Unique travel experiences tailored to specific interests
□ Enhanced loyalty programs or rewards
□ Eco-friendly accommodation options
□ Seamless integration of technology for smoother travel experiences
□ Other (Please specify)

6. Which destinations or types of travel experiences do you feel are underserved or lacking options in the market?  (Open-ended)
Ans: ____________________________________________

7. How important is it for <Your Brand> to incorporate sustainable practices into their services? (MCQ-Single Selection)
○ Extremely important
○ Very important
○ Somewhat important
○ Not very important
○ Not important at all

8. What factors would encourage you to try a new service or product by <Your Brand>?  (MCQ-Multiple Selection)
□ Positive reviews or recommendations from trusted sources
□ Introduction of a trial or introductory offer
□ Demonstrated improvement or innovation over existing options
□ Availability of a variety of options or customization
□ None of the above

9. Do you prefer using online platforms or mobile apps for travel bookings and information gathering? (MCQ-Single Selection)
○ Yes, primarily
○ Sometimes
○ No, not at all

10. How likely are you to provide feedback to <Your Brand> about a new service or product you’ve tried?(MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely