Purchase Behavior Survey For
Apparel And Fashion Industry

Capture customer feedback with this purchasing behavior survey template for the Apparel and Fashion Industry. This survey aims to capture the impact of fashion trends, overall shopping experience and factors influencing clothing purchases.

Purchase Behavior Survey For Apparel & Fashion Industry

1. How frequently do you purchase clothing or fashion items in a typical month? (MCQ-Single Selection)
○ Several times a month
○ Once a month
○ A few times a year
○ Rarely

2. Where do you primarily shop for clothing and fashion items? (MCQ-Multiple Selection)
□ Brick-and-mortar stores
□ Online retailers
□ Boutique shops
□ Department stores
□ Pop-up shops/markets
□ Others

3.What factors influence your decision to buy clothing from <Your Brand>? (MCQ-Multiple Selection)
□ Price
□ Quality of materials
□ Style and design
□ Brand reputation
□ Fit and comfort
□ Sustainability practices
□ Others

4. What type of clothing items do you mostly purchase from <Your Brand>? (MCQ-Multiple Selection)
□ Tops (shirts, blouses, etc.)
□ Bottoms (pants, skirts, etc.)
□ Dresses
□ Outerwear (jackets, coats, etc.)
□ Accessories (bags, jewelry, etc.)
□ Shoes
□ Others

5. How likely are you to try new collections or designs from <Your Brand>? (MCQ-Single Selection)
○ Very likely
○ Somewhat likely
○ Not likely at all

6. What influences you to repeat purchases from <Your Brand>? (MCQ-Multiple Selection)
□ Positive past experiences
□ Loyalty programs or rewards
□ New product launches
□ Discounts or promotions
□ Customer service
□ Others

7. How much do you consider fashion trends when making a purchase? (MCQ-Single Selection)
○ Extremely important
○ Moderately important
○ Not important at all

8. Do you prefer purchasing sustainable or eco-friendly clothing items? (MCQ-Single Selection)
○ Yes
○ No
○ I’m unsure

9. What improvements or changes would you like to see in <Your Brand>’s product offerings or shopping experience? (Open-ended)
Ans: ___________________________________________________

10. How do you discover new clothing brands or collections? (MCQ-Multiple Selection)
□ Social media
□ Word of mouth recommendations
□ Fashion magazines/websites
□ Influencers or celebrities
□ In-store displays/visual merchandising
□ Others