Purchase Behavior Survey For
Beauty And Personal Care Industry

Explore this survey template to analyze purchasing behavior in the Beauty and Personal Care industry. This survey aims to assess preferred shopping channels, spending patterns, preferences for individual product bundles, subscription trends, and suggestions for product enhancements.

Purchase Behavior Survey For Beauty & Personal Care Industry

1. How often do you purchase Beauty and Personal Care products?  (MCQ-Single Selection)
○ Daily
○ Weekly
○ Monthly
○ Occasionally
○ Rarely

2.Where do you primarily purchase Beauty and Personal Care products? (MCQ-Multiple Selection)
□ Physical Stores (e.g., supermarkets, drugstores)
□ Online Retailers (e.g., Amazon, beauty specialty websites)
□ Directly from <Your Brand>’s website
□ Specialty Beauty Stores (e.g., Sephora, Ulta)
□ Other (please specify)

3. What factors influence your decision to purchase <Your Brand>’s products? (MCQ-Multiple Selection)
□ Price
□ Product Quality
□ Brand Reputation
□ Ingredients
□ Packaging
□ Promotions/Discounts

4. When purchasing Beauty and Personal Care products, which aspect is most important to you? (MCQ-Single Selection)
○ Product Effectiveness
○ Price
○ Brand Reputation
○ Ingredients Used
○ Packaging

5. How likely are you to try a new product from <Your Brand>? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely

6. What time of the year do you usually buy more Beauty and Personal Care products? (MCQ-Single Selection)
○ Spring
○ Summer
○ Autumn/Fall
○ Winter
○ No Specific Season

7. What type of Beauty and Personal Care products do you usually spend more on? (MCQ-Multiple Selection)
□ Skincare
□ Haircare
□ Makeup
□ Fragrances
□ Personal Hygiene (e.g., soaps, body wash)

8. Do you prefer purchasing individual products or sets/bundles? (MCQ-Single Selection)
○ Individual Products
○ Sets/Bundles
○ No Preference

9. Have you ever subscribed to a recurring delivery service for Beauty and Personal Care products? (MCQ-Single Selection)
○ Yes
○ No

10. What improvements or new features would you like to see in <Your Brand>’s products? (Open-ended)
Ans: ___________________________________________________