Purchase Behavior Survey For
Food And Beverage Industry

Explore this product development survey template for the food and beverage industry created for target consumers. This survey will bring insights on frequency of product usage, product variety, package appeal and new product recommendation from people.

Purchase Behavior Survey For Food & Beverage Industry

1. How frequently do you try new food and beverage products? (MCQ-Single Selection)
○ Frequently (Weekly)
○ Occasionally (Monthly)
○ Rarely (Once in a few months)
○ Almost Never

2.Which types of food or beverage products do you believe are lacking in the current market? (MCQ-Multiple Selection)
□ Healthy Snacks
□ Plant-based/Vegan Options
□ Low-Sugar Beverages
□ Ethnic/International Flavors
□ Quick and Convenient Meal Solutions

3. What attributes are most important to you when purchasing food and beverage products?(MCQ-Multiple Selection)
□ Taste and Flavor
□ Nutritional Value
□ Price Affordability
□ Ingredient Transparency
□ Environmental Sustainability

4. How likely would you be to try a new product from <Your Brand> if it aligned with your preferences? (Rating-Scale)
□ 1 (Very Unlikely)
□ 2 (Unlikely)
□ 3 (Neutral)
□ 4 (Likely)
□ 5 (Very Likely)

5. Which packaging size do you prefer when buying food and beverage products for personal use? (MCQ-Single Selection)
○ Single Serving
○ Family/Shareable Size
○ Variety Packs
○ Bulk/Value Size

6. What time of day do you most often consume food and beverage products? (MCQ-Multiple Selection)
□ Breakfast
□ Lunch
□ Dinner
□ Snack Times
□ Anytime/Throughout the day

7. What influences your decision the most when trying a new food or beverage product? (MCQ-Multiple Selection)
□ Positive Reviews/Ratings
□ Recommendations from Friends/Family
□ Brand Reputation
□ Promotions/Discounts
□ Eye-catching Packaging

8. In your opinion, what specific flavors or ingredients would you like to see incorporated into new products by <Your Brand>? (Open-ended)
Ans: ___________________________________________

9. How likely are you to purchase food and beverage products online rather than in-store? (MCQ-Single Selection)
○ Extremely Likely
○ Likely
○ Neutral
○ Unlikely
○ Extremely Unlikely

10. What aspects of the current food and beverage market do you feel are oversaturated or overemphasized? (Open-ended)
Ans: ___________________________________________