Purchase Behavior Survey
For Healthtech Industry

 Deploy this purchasing behaviour survey template to identify what factors influence brand advocates and new customers to purchase healthcare products and services in the health tech industry.

Purchase Behavior Survey For Healthtech Industry

1.  How often do you purchase Healthtech products or services?  (MCQ-Single Selection)
○ Multiple times a month
○ Once a month
○ A few times a year
○ Rarely
○ Never

2. What factors influence your decision when buying Healthtech products or services? (MCQ-Multiple Selection)
□ Product quality and effectiveness
□ Pricing and affordability
□ Brand reputation and trustworthiness
□ Recommendations from healthcare professionals
□ Convenience and ease of use
□ Other (Please specify)

3. Where do you usually prefer to purchase Healthtech products/services from? (MCQ-Multiple Selection)
□ Online retailers (Amazon, eBay, etc.)
□ Official brand websites or stores
□ Brick-and-mortar stores or pharmacies
□ Healthcare provider’s recommendation
□ Other (Please specify)

4. Which payment method do you primarily use when purchasing Healthtech products or services?(MCQ-Single Selection)
○ Credit/debit card
○ PayPal or other digital wallets
○ Cash on delivery
○ Bank transfer
○ Other (Please specify)

5. What time of the year do you find yourself more likely to make Healthtech-related purchases? (MCQ-Single Selection)
○ Throughout the year
○ During specific holidays (e.g., Black Friday, Cyber Monday)
○ During special promotional periods
○ When a need arises, regardless of the time of year

6. How much do online reviews or ratings influence your decision to purchase Healthtech products or services?  (MCQ-Single Selection)
○ Extremely influential
○ Very influential
○ Moderately influential
○ Slightly influential
○ Not influential at all

7. Which Healthtech product category do you spend the most on or prioritize the most in your purchases? (MCQ-Single Selection)
○ Wearable devices (fitness trackers, smartwatches)
○ Telemedicine services
○ Health monitoring devices (blood pressure monitors, glucose meters)
○ Health-focused mobile applications
○ Other (Please specify)

8. How likely are you to try new Healthtech products or services introduced by <Your Brand>? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

9. What additional features or improvements in Healthtech products/services would make you more inclined to purchase from <Your Brand>? (MCQ-Multiple Selection)
□ Enhanced user interface and experience
□ More affordable pricing options
□ Better integration with other health devices/platforms
□ Advanced technology or innovation
□ Increased availability of customer support
□ Other (Please specify)

10. How do you stay updated about new Healthtech products or services available in the market? (MCQ-Multiple Selection)
□ Social media platforms
□ Health-related websites or forums
□ Newsletters or email subscriptions
□ Recommendations from friends or family
□ Other (Please specify)