Purchase Behavior Survey
For Insurance Industry

Assess customer buying habits with this survey template for the insurance coverage industry. This survey aims to identify factors in service selection, transaction preferences, essential considerations for insurance policies, premium coverage considerations.

Purchase Behavior Survey For Insurance Industry

1. How do you usually research or gather information about insurance products/services before making a purchase? (MCQ-Multiple Selection)
□ Online research (websites, forums)
□ Recommendations from friends/family
□ Insurance agents/brokers
□ Company websites or official sources
□ Social media
□ Other (Please specify)

2. Which factors influence your decision the most when purchasing insurance? (MCQ-Multiple Selection)
□ Price/affordability
□ Range of coverage options
□ Customer reviews/testimonials
□ Brand reputation/trustworthiness
□ Ease of claims processing
□ Other (Please specify)

3. How frequently do you review or reassess your insurance coverage needs? (MCQ-Single Selection)
○ Annually
○ Every few years
○ Only when a major life event occurs (e.g., marriage, birth of a child)
○ Rarely, if ever

4. Which type of insurance policies do you prefer to purchase? (MCQ-Multiple Selection)
□ Term life insurance
□ Whole life insurance
□ Health insurance
□ Auto insurance
□ Home insurance
□ Travel insurance
□ Other (Please specify)

5. What payment frequency do you prefer for your insurance premiums? (MCQ-Single Selection)
○ Monthly
○ Quarterly
○ Semi-annually
○ Annually
○ Other (Please specify)

6.  How important is the flexibility to customize or tailor insurance policies according to your specific needs? (MCQ-Single Selection)
○ Very important
○ Important
○ Neutral
○ Not very important
○ Not important at all

7. Do you prefer purchasing insurance directly from the company or through an intermediary like an agent/broker? (MCQ-Single Selection)
○ Directly from the company
○ Through an agent/broker
○ No preference

8. Have you ever switched from one insurance provider to another? If yes, what motivated the switch? (MCQ-Single Selection)
○ Yes, better pricing
○ Yes, better coverage options
○ Yes, dissatisfaction with previous provider’s service
○ No, I’ve never switched
○ Other (Please specify)

9.  Which communication channels or methods do you prefer for receiving updates or notifications from your insurance provider? (MCQ-Multiple Selection)
□ Email
□ Phone calls
□ Mobile app notifications
□ Text messages
□ Postal mail
□ Other (Please specify)

10.What additional features or services would make you more likely to choose <Your Brand> for insurance products? (Open-ended)
Ans: ___________________________________________