Purchase Behavior Survey
For Insurance Industry

1. How do you usually research or gather information about insurance products/services before making a purchase? (MCQ-Multiple Selection)
□ Online research (websites, forums)
□ Recommendations from friends/family
□ Insurance agents/brokers
□ Company websites or official sources
□ Social media
□ Other (Please specify)

2. Which factors influence your decision the most when purchasing insurance? (MCQ-Multiple Selection)
□ Price/affordability
□ Range of coverage options
□ Customer reviews/testimonials
□ Brand reputation/trustworthiness
□ Ease of claims processing
□ Other (Please specify)

3. How frequently do you review or reassess your insurance coverage needs? (MCQ-Single Selection)
○ Annually
○ Every few years
○ Only when a major life event occurs (e.g., marriage, birth of a child)
○ Rarely, if ever

4. Which type of insurance policies do you prefer to purchase? (MCQ-Multiple Selection)
□ Term life insurance
□ Whole life insurance
□ Health insurance
□ Auto insurance
□ Home insurance
□ Travel insurance
□ Other (Please specify)

5. What payment frequency do you prefer for your insurance premiums? (MCQ-Single Selection)
○ Monthly
○ Quarterly
○ Semi-annually
○ Annually
○ Other (Please specify)

6.  How important is the flexibility to customize or tailor insurance policies according to your specific needs? (MCQ-Single Selection)
○ Very important
○ Important
○ Neutral
○ Not very important
○ Not important at all

7. Do you prefer purchasing insurance directly from the company or through an intermediary like an agent/broker? (MCQ-Single Selection)
○ Directly from the company
○ Through an agent/broker
○ No preference

8. Have you ever switched from one insurance provider to another? If yes, what motivated the switch? (MCQ-Single Selection)
○ Yes, better pricing
○ Yes, better coverage options
○ Yes, dissatisfaction with previous provider’s service
○ No, I’ve never switched
○ Other (Please specify)

9.  Which communication channels or methods do you prefer for receiving updates or notifications from your insurance provider? (MCQ-Multiple Selection)
□ Email
□ Phone calls
□ Mobile app notifications
□ Text messages
□ Postal mail
□ Other (Please specify)

10.What additional features or services would make you more likely to choose <Your Brand> for insurance products? (Open-ended)
Ans: ___________________________________________