Purchase Behavior Survey
For Marketplaces Industry

Identify purchasing frequency and shopping behaviour of your consumers with this purchasing behaviour survey template for the ecommerce and marketplace industry.

Purchase Behavior Survey For Marketplaces Industry

1. How frequently do you shop from online marketplaces like <Your Brand>? (MCQ-Single Selection)
○ a. Daily
○ b. Weekly
○ c. Monthly
○ d. Occasionally
○ e. Rarely

2. Which factors primarily influence your decision when making a purchase from <Your Brand>? (MCQ-Multiple Selection)
□ Price/affordability
□ b. Product quality
□ c. Brand reputation
□ d. Range of product choices
□ e. User reviews/testimonials
□ f. Other (Specify: ________________)

3. What type of products/services do you prefer to purchase from online marketplaces like <Your Brand>? (MCQ-Multiple Selection)
□ a. Electronics
□ b. Fashion/Apparel
□ c. Home & Kitchen
□ d. Health & Beauty
□ e. Groceries
□ f. Other (Specify: ________________)

4. How do you primarily discover new products/services on <Your Brand>? (MCQ-Multiple Selection)
□ a. Recommended/suggested products
□ b. Browsing categories/searching
□ c. Promotional emails/newsletters
□ d. Social media advertisements
□ e. Other (Specify: ________________)

5. Do you tend to make impulsive purchases while browsing on <Your Brand>? (MCQ-Single Selection)
○ a. Very often
○ b. Often
○ c. Sometimes
○ d. Rarely
○ e. Never

6. What influences you to make repeat purchases from <Your Brand>? (MCQ-Multiple Selection)
□ a. Positive previous experiences
□ b. Loyalty rewards/offers
□ c. Consistent quality of products/services
□ d. Timely and satisfactory delivery
□ e. Other (Specify: ________________)

7. How important is it for <Your Brand> to offer fast shipping or delivery options for your purchases? (MCQ-Single Selection)
○ a. Extremely important
○ b. Very important
○ c. Moderately important
○ d. Slightly important
○ e. Not important at all

8. Which payment method do you prefer when making purchases on <Your Brand>? (MCQ-Single Selection)
○ a. Credit/debit card
○ b. PayPal or other digital wallets
○ c. Cash on delivery
○ d. Other (Specify: ________________)

9.Open-ended question: What additional features or improvements would enhance your shopping experience on <Your Brand>? (Open-ended)
Ans: ___________________________________________

10. Open-ended question: Are there any specific challenges or inconveniences you face while shopping on <Your Brand> that you’d like to highlight? (Open-ended)
Ans: ___________________________________________