Purchase Behavior Survey
For Real Estate Industry

Capture the purchase behaviour of your target buyers using this survey template.
This survey aims to gather insights into brand-based preferences, communication
channels, financing factors within the real estate industry.

Purchase Behavior Survey For Real Estate Industry

1. Have you purchased or rented real estate through <Your Brand> in the past? (MCQ-Single Selection)
○ Yes
○ No

2. What type of real estate service are you primarily interested in? (MCQ-Multiple Selection)
□ Buying a home
□ Renting a home
□ Investing in property
□ Commercial properties
□ Other (Please specify)

3. How frequently do you engage in real estate transactions? (MCQ-Single Selection)
○ Several times a year
○ Once a year
○ Every few years
○ Rarely
○ Never

4. What factors influence your decision when purchasing or renting real estate? (MCQ-Multiple Selection)
□ Location
□ Property size/type
□ Affordability
□ Amenities offered
□ Neighborhood safety
□ Other (Please specify)

5. Which channels do you primarily use to search for real estate properties? (MCQ-Multiple Selection)
□ Real estate websites (Zillow, Realtor.com, etc.)
□ Social media platforms
□ Local real estate agencies/offices
□ Word of mouth recommendations
□ Other (Please specify)

6. How do you typically finance your real estate transactions? (MCQ-Multiple Selection)
□ Savings/Personal funds
□ Mortgage loan
□ Investment funds/partnerships
□ Other (Please specify

7. Do you prefer new construction or pre-owned properties when making a purchase? (MCQ-Single Selection)
○ New Construction
○ Pre-Owned Properties
○ No Preference

8. What specific challenges do you face when looking for real estate properties? (MCQ-Multiple Selection)
□ Limited property options in desired location
□ Lack of transparent information about properties
□ Financing/mortgage issues
□ Difficulty in assessing property value or authenticity
□ Other (Please specify)

9. Which features or amenities are must-haves for you when considering a property? (MCQ-Multiple Selection)
□ Parking/garage
□ Outdoor space (yard, balcony)
□ Security systems
□ Energy-efficient appliances
□ Others (Please specify)

10. Is there anything else you’d like to share about your buying habits or preferences in the real estate market? (Open-ended)
Ans: ___________________________________________