Purchase Behavior Survey
For SaaS industry
An advertising effectiveness survey is crucial to understand the influences of purchasing behavior. Know which ads drive customer decisions. These surveys reveal how different ad strategies impact awareness, interest, and conversions. Analyze this data, optimize campaigns and boost sales among your target respondents.
Purchase Behavior Survey For SaaS industry
1. How often do you purchase or subscribe to SaaS products or services? (MCQ-Single Selection)
○ Multiple times a month
○ Once a month
○ Every few months
○ Once or twice a year
○ Rarely/Almost never
2. Which factors influence your decision to purchase or subscribe to a SaaS product/service? (MCQ-Multiple Selection)
□ Features/Functionalities
□ Pricing
□ Customer Reviews/Testimonials
□ Free Trial/ Demo Availability
□ Brand Reputation
□ Other (Please specify)
3. What type of subscription model do you prefer for SaaS products/services? (MCQ-Single Selection)
○ Monthly Subscription
○ Annual Subscription
○ One-time Purchase
○ Usage-Based (Pay-as-you-go)
○ Other (Please specify): [Open-Ended]
4. Do you tend to research and compare different SaaS options before making a purchase decision? (MCQ-Single Selection)
○ Always
○ Often
○ Sometimes
○ Rarely
○ Never
5. Which payment method do you prefer when buying SaaS products/services? (MCQ-Single Selection)
○ Credit/Debit Card
○ PayPal
○ Bank Transfer
○ Online Payment Platforms (e.g., Stripe, Square)
○ Other (Please specify)
6. How important is customer support when deciding to purchase a SaaS product/service? (MCQ-Single Selection)
○ Very Important
○ Important
○ Neutral
○ Not Very Important
○ Not Important at All
7. What pricing range do you consider reasonable for SaaS products/services? (MCQ-Single Selection)
○ $0 – $20 per month
○ $21 – $50 per month
○ $51 – $100 per month
○ $101 – $200 per month
○ More than $200 per month
8. What specific features or functionalities do you prioritize when choosing a SaaS product/service? (MCQ-Multiple Selection)
□ Security Features
□ Ease of Use/Intuitiveness
□ Customization Options
□ Integration Capabilities
□ Analytics/Reporting Tools
□ Other (Please specify)
9. What factors, if any, would discourage you from purchasing or subscribing to a SaaS product/service? (MCQ-Multiple Selection)
□ High Price
□ Lack of Necessary Features
□ Poor Customer Support
□ Concerns about Data Privacy/Security
□ Negative Reviews
□ Other (Please specify)
10. Demographic Information: (MCQ-Single Selection)
○ Age
○ Gender
○ Male
○ Female
○ Other
○ Occupation
○ Location