Ad Creative Testing Survey For
Media And Entertainment Industry

1. Which type of ad creative do you find more appealing or engaging when considering entertainment content/services? 
(MCQ-Single Selection)
○ Image
○ Video

2. What influences your preference for the selected ad creative? (MCQ-Multiple Selection)
□ Clarity in delivering the message
□ Visually appealing elements
□ Captivating storytelling
□ Ability to evoke emotions
□ Overall impact
□ Other (Please specify)

3. Please rate the effectiveness of <Your Brand>’s image-based ads on a scale of 1 to 5, with 1 being ineffective and 5 being highly effective. (Rating Scale)
○ 1 (Ineffective)
○ 2
○ 3
○ 4
○ 5 (Highly effective)

4. Please rate the effectiveness of <Your Brand>’s video-based ads on a scale of 1 to 5, with 1 being ineffective and 5 being highly effective. (Rating Scale)
○ 1 (Ineffective)
○ 2
○ 3
○ 4
○ 5 (Highly effective)

5. Which ad format do you believe better communicates <Your Brand>’s message and offerings?(MCQ-Single Selection)
○ Image
○ Video
○ Both equally

6. What specific elements in the chosen ad format (image or video) grab your attention the most? (Open-ended)
Ans: ____________________________________________

7. How likely are you to share the selected ad format (image or video) with friends or on social media? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

8. Which ad format do you think leaves a stronger lasting impression about <Your Brand>’s products/services?(MCQ-Single Selection)
○ Image
○ Video
○ Both equally

9. In your opinion, which ad format aligns better with <Your Brand>’s brand identity and values? (MCQ-Single Selection)
○ Image
○ Video
○ Both equally

10. What improvements or adjustments would you suggest for either ad format to enhance its effectiveness? (Open-ended) 
Ans: ____________________________________________