Advertising Effectiveness Survey
For Insurance Industry

Explore this advertising campaign effectiveness survey template for the insurance industry. This survey aims to examine audience exposure, recall frequency, memorable aspects, ad influences and suggestions for improvement.

Advertising Effectiveness Survey For Insurance Industry

1. Have you seen or heard any advertisements for <Your Brand> in the past six months? (MCQ-Single Selection)
○ Yes
○ No

2. How did you come across the advertisements for <Your Brand>? (MCQ-Multiple Selection)
□ Television commercials
□ Online banner ads
□ Social media advertisements
□ Radio ads
□ Print media (newspapers, magazines)
□ Other (Please specify)

3. On a scale of 1 to 5, how well do you remember <Your Brand>’s advertisements? (Rating Scale)
○ 1 (Not memorable at all)
○ 2
○ 3
○ 4
○ 5 (Extremely memorable)

4. Which aspects of <Your Brand>’s advertisements do you find most appealing? (MCQ-Multiple Selection)
□ Clear messaging
□ Engaging visuals
□ Compelling storytelling
□ Relevant to my needs
□ Memorable jingle/slogan
□ Other (Please specify)

5. How frequently have you seen <Your Brand>’s advertisements in the past month? (MCQ-Single Selection)
○ Multiple times a day
○ Daily
○ Several times a week
○ Once a week
○ Rarely

6. Has <Your Brand>’s advertisements influenced your perception or interest in their insurance products/services? (MCQ-Single Selection)
○ Yes, positively
○ Yes, negatively
○ No, there’s been no impact

7. Which specific advertisement or campaign of <Your Brand> do you recall the most? Please describe it briefly. (Open-ended)
Ans: ___________________________________________

8.  Which platform or medium do you believe was most effective in delivering <Your Brand>’s message to you? (MCQ-Single Selection)
○ Television
○ Online (websites, social media)
○ Radio
○ Print media
○ Other (Please specify)

9. Did <Your Brand>’s advertisements prompt you to take any action, such as visiting their website or seeking more information? (MCQ-Single Selection)
○ Yes
○ No

10. What improvements or changes would you suggest for <Your Brand>’s advertising campaigns to better capture your attention or resonate with you? (Open-ended)
Ans: ___________________________________________