Blog Articles

In the field of customer experience (CX) the term member experience is gaining traction across industries—especially in associations, communities, and Read more
A sample size from the population generally mimics the characteristics of the entire population. However, there has to be a Read more
If you've ever rated your satisfaction on a scale from 1 to 5, you've used an ordinal scale. Researchers, marketers Read more
Amazon is synonymous to online shopping. The global ecommerce giant Amazon has consistently achieved a high Net Promoter Score, thanks Read more
A large portion of the population spend maximum time online. Which means customer experience in the digital world is a Read more
There are four types of data or levels of measurement- Nominal, interval, ratio and ordinal. Nominal data represents variables that categorize Read more
Customer experience surveys can gather insights for any business across any industry. However, the real value of surveys lies not Read more
Offline surveys have been a popular tool for a long time in the field of market research. It collects critical Read more
Customer experience (CX) and feedback collection play pivotal roles in shaping business strategies. Gathering insights directly from customers, especially in Read more
Customer expectations can change depending on the industry and type of audience a business caters to. There are high-expectation customers Read more
Customer experience (CX) is all about how customers interact with a business, from their first contact...
In the field of customer experience (CX) the term member experience is gaining traction across industries—especially...
A sample size from the population generally mimics the characteristics of the entire population. However,...
If you’ve ever rated your satisfaction on a scale from 1 to 5, you’ve used an ordinal scale....
Amazon is synonymous to online shopping. The global ecommerce giant Amazon has consistently achieved...
A large portion of the population spend maximum time online. Which means customer experience in the digital...
There are four types of data or levels of measurement- Nominal, interval, ratio and ordinal. Nominal...
Customer experience surveys can gather insights for any business across any industry. However, the real...
Offline surveys have been a popular tool for a long time in the field of market research. It collects...