Brand Positioning Survey
For Real Estate Industry

1. Which of the following real estate brands are you aware of? (MCQ-Multiple Selection)
□ <Your Brand>
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ Other (Please specify)

2. What comes to mind when you think about <Your Brand>? (MCQ-Multiple Selection)
□ Quality of service
□ Reputation in the market
□ Pricing competitiveness
□ Range of property options
□ Customer service experience
□ Other (Please specify)

3. How would you rate <Your Brand> compared to its competitors in terms of service quality? (MCQ-Single Selection)
○ Much better than competitors
○ Better than competitors
○ Similar to competitors
○ Worse than competitors
○ Much worse than competitors

4. In terms of pricing, how do you perceive <Your Brand> compared to its competitors? (MCQ-Single Selection)
○ More affordable than competitors
○ Slightly more affordable than competitors
○ Similar pricing to competitors
○ Slightly more expensive than competitors
○ More expensive than competitors

5. Which real estate brand(s) do you consider the biggest competitor(s) to <Your Brand>? (MCQ-Single Selection)
○ Brand A
○ Brand B
○ Brand C
○ Brand D
○ Other (Please specify)

6. What factors make you choose <Your Brand> over its competitors? (MCQ-Multiple Selection)
□ Better service quality
□ More transparent dealings
□ Competitive pricing
□ Wide range of property options
□ Better customer support
□ Other (Please specify)

7. Where do you usually hear about or encounter <Your Brand> in comparison to its competitors? (MCQ-Multiple Selection)
□ Television advertisements
□ Social media platforms
□ Online search results
□ Word of mouth referrals
□ Local real estate agencies/offices
□ Other (Please specify)

8. What improvements or changes do you think <Your Brand> should make to gain a better position in the market? (Open-ended)
Ans: ___________________________________________

9. Is there any aspect of <Your Brand>’s services/products that you feel gives it a competitive advantage over others in the market? (Open-ended)
Ans: ___________________________________________

10. Any additional comments or observations regarding <Your Brand>’s position compared to competitors? (Open-ended)
Ans: ___________________________________________