Purchase Behavior survey for
Healthcare & Pharmaceuticals industry

Analyze your customer’s buying habits with this survey template for the healthcare and pharmaceutical industry. This survey aims to explore purchasing habits, factors influencing product choices, preferred purchasing channels and responsiveness to promotions and offers.

Purchase Behavior Survey For
Healthcare & Pharmaceuticals Industry

1. Have you heard of <Your Brand> before today? (Multiple)
○ Yes
○ No

2. Which of the following products or services from <Your Brand> are you aware of? (Multiple Type)
□ Prescription medications
□ Over-the-counter medications
□ Medical devices
□ Health supplements
□ Healthcare services (e.g., clinics, hospitals)
□ None of the above

3. How often do you purchase healthcare or pharmaceutical products or services in a typical month? (Multiple)
○ Daily
○ Weekly
○ Monthly
○ Rarely
○ Never

4. When making healthcare or pharmaceutical product purchase decisions, which factors are most important to you? (Multiple Type)
□ Product effectiveness
□ Price and affordability
□ Brand reputation and trustworthiness
□ Recommendation from healthcare professionals
□ Convenience and accessibility
□ Other (Please specify)

5. How do you typically purchase healthcare or pharmaceutical products? (Multiple Type)
□ In-store (physical pharmacy or clinic)
□ Online (e-commerce websites)
□ Over-the-phone (ordering by phone)
□ Subscription services
□ Other (Please specify)

6. Are you more inclined to purchase products or services from <Your Brand> due to specific promotions or discounts? (Multiple Type)
□ Yes, for special promotions
□ Yes, for discounts or coupons
□ No, promotions do not influence my choices
□ No, I am not aware of any promotions from <Your Brand>

7. Which of the following factors would encourage you to switch to or try products or services from <Your Brand>? (Multiple Type)
□ Positive reviews or recommendations
□ Lower prices compared to competitors
□ Unique product features or benefits
□ Improved product quality or effectiveness
□ Increased availability and accessibility
□ Other (Please specify)

8. On average, how much do you spend per month on healthcare and pharmaceutical products or services?  (Multiple)
○ Less than $50
○ $50 – $100
○ $100 – $200
○ $200 – $500
○ More than $500

9. Is there a specific healthcare or pharmaceutical product or service that you believe is lacking in the market and would like to see available? (Open-ended)
Ans: ___________________________________________

10. Is there anything else you would like to share about your buying habits, preferences, or any other comments you may have? (Open-ended)
Ans: ___________________________________________