Ad Creative Testing Survey
For Insurance Industry

1. Which type of advertisement format do you find more appealing or engaging when considering insurance products/services? (MCQ-Multiple Selection)
□ Image-based advertisements
□ Video-based advertisements

2. How likely are you to pay attention to an image-based advertisement promoting insurance products/services? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

3.How likely are you to pay attention to a video-based advertisement promoting insurance products/services? (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

4. What attributes do you prefer in an image-based advertisement for insurance? (MCQ-Multiple Selection)
□ Clear and concise message
□ Eye-catching visuals or graphics
□ Relevant and relatable imagery
□ Easily understandable without much text
□ Other (Please specify)

5. What attributes do you prefer in a video-based advertisement for insurance? (MCQ-Multiple Selection)
□ Engaging storytelling
□ Clear explanation of benefits or features
□ Visual demonstration of services
□ Concise and to the point
□ Other (Please specify): [Open-ended]

6. Which format do you believe would better convey the advantages or benefits of insurance products/services? (MCQ-Single Selection)
○ Image-based advertisements
○ Video-based advertisements
○ Both are equally effective

7. In your experience, which format tends to grab your attention and retain it for a longer duration? (MCQ-Single Selection)
○ Image-based advertisements
○ Video-based advertisements
○ Both equally grab and retain attention

8. Are there specific elements or features you would like to see in <Your Brand>’s advertisements regardless of the format? (Open-ended)
Ans: ___________________________________________

9.  Which type of advertisement do you think would be more likely to influence your decision to consider <Your Brand> for insurance? (MCQ-Single Selection)
○ Image-based advertisements
○ Video-based advertisements
○ Equally likely to be influenced by both types

10. If you had to choose one format for <Your Brand>’s future advertising campaign, which would you prefer? (MCQ-Single Selection)
○ Image-based advertisements
○ Video-based advertisements