Product Development Survey For
Media And Entertainment Industry

1. How likely are you to try out a new product or service from <Your Brand>?(MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

2. What type of content do you wish to see more of from <Your Brand>?  (MCQ-Multiple Selection)
□ Original TV Shows
□ Movies
□ Documentaries
□ Live Events/Concerts
□ Podcasts/Audio Content
□ Interactive Gaming
□ Educational Content
□ Other (Please specify)

3. Which platform do you prefer for consuming entertainment content?(MCQ-Multiple Selection)
□ Television
□ Streaming Services (Netflix, Hulu, etc.)
□ Social Media Platforms (YouTube, TikTok, etc.)
□ Movie Theatres
□ Radio
□ Other (Please specify)

4. What features or qualities are most important to you in a new entertainment product/service?(MCQ-Multiple Selection)
□ High-quality video/audio resolution
□ Personalization/customization options
□ Offline viewing capability
□ Seamless cross-device compatibility
□ Exclusive content offerings
□ Interactive engagement options
□ Affordable pricing
□ Other (Please specify)

5. Which genre or category of entertainment content do you feel is currently underserved in the market? (Open-ended)
Ans: ___________________________________________

6. How likely are you to explore a new product or service if it’s a limited-time exclusive release by <Your Brand>?  (MCQ-Single Selection)
○ Very likely
○ Likely
○ Neutral
○ Unlikely
○ Very unlikely

7. What specific challenges do you face in accessing or enjoying entertainment content that <Your Brand> could potentially address? (Open-ended)
Ans: ___________________________________________

8. Which factors influence your decision to adopt a new entertainment product/service? (Select all options that apply)(MCQ-Multiple Selection)
□ Positive reviews and ratings
□ Recommendations from friends/family
□ Free trial offerings
□ Promotional offers/discounts
□ Familiarity with <Your Brand>
□ Other (Please specify)

9. On a scale from 1-10, how excited would you be about a potential new release from <Your Brand>? (1 being not excited at all, 10 being extremely excited) (Rating Scale)
○ 1 (not excited at all)
○ 2
○ 3
○ 4
○ 5
○ 6
○ 7
○ 8
○ 9
○ 10 (extremely excited)

10. What innovative feature or service would make you more likely to choose <Your Brand> for entertainment needs? (Open-ended)
Ans: ___________________________________________