Competitive Analysis Survey For
Beauty And Personal Care Industry

1. Which of the following Beauty and Personal Care brands are you familiar with?  (MCQ-Multiple Selection)
□ Brand A
□ Brand B
□ Brand C
□ Brand D
□ <Your Brand>

2.What factors do you consider when choosing a Beauty and Personal Care brand? (MCQ-Multiple Selection)
□ Product Quality
□ Price
□ Brand Reputation
□ Range of Products
□ Ingredients Used
□ Customer Service

3. In your opinion, what makes <Your Brand> stand out from its competitors? (Open-ended)
Ans: ___________________________________________________

4. What do you perceive as the main strengths of <Your Brand>’s competitors in the market? (MCQ-Multiple Selection)
□ Superior Product Quality
□ Competitive Pricing
□ Strong Brand Recognition
□ Innovative Product Range
□ Effective Marketing Strategies
□ Other (please specify)

5. Which aspect of <Your Brand>’s products do you think outperforms its competitors? (MCQ-Single Selection)
○ Product Effectiveness
○ Unique Ingredients
○ Packaging/Appearance
○ Ethical/Sustainable Practices
○ Customer Reviews/Testimonials

6. What areas do you believe <Your Brand> needs to improve upon compared to its competitors? (MCQ-Multiple Selection)
□ Enhancing Product Quality
□ Adjusting Pricing Strategies
□ Improving Customer Service
□ Expanding Product Range
□ Strengthening Marketing Efforts
□ Other (please specify)

7. When considering Beauty and Personal Care products, which brand do you feel offers the best value for money? (MCQ-Single Selection)
○ Brand A
○ Brand B
○ Brand C
○ Brand D
○ <Your Brand>

8. What marketing strategies or approaches from <Your Brand>’s competitors do you find most effective or appealing? (Open-ended)
Ans: ___________________________________________________

9. What unique features or benefits do you think <Your Brand> could introduce to gain an edge over its competitors? (Open-ended)
Ans: ___________________________________________________

10. Overall, how likely are you to switch from your current Beauty and Personal Care brand to a competitor? (MCQ-Single Selection)
○ Very Likely
○ Likely
○ Neutral
○ Unlikely
○ Very Unlikely