Pricing Strategy Survey
For Agriculture Industry

1.  How familiar are you with the products/services offered by <Your Brand> in the agriculture industry? (MCQ-Multiple Selection)
○ Very familiar
○ Somewhat familiar
○ Slightly familiar
○ Not familiar at all

2. Have you previously purchased products/services from <Your Brand> in the agriculture industry? (MCQ-Single Selection)
○ Yes
○ No

3. Which factors influence your willingness to pay for agricultural products/services?
 (MCQ-Multiple Selection)
□ Product/service quality
□ Brand reputation
□ Competitive pricing
□ Features and benefits offered
□ Recommendations from others
□ Other (Please specify)

4. How do you perceive the pricing of <Your Brand>’s products/services compared to competitors in the market? (MCQ-Single Selection)
○ Significantly more expensive
○ Slightly more expensive
○ Similarly priced
○ Slightly cheaper
○ Significantly cheaper

5. On a scale of 1-5, with 1 being not valuable and 5 being extremely valuable, how do you rate the value you receive from <Your Brand>’s products/services in relation to their price? (Open-ended)
Ans: ___________________________________________________

6. What is the maximum amount you would be willing to pay for a high-quality agricultural product or service offered by <Your Brand>?  (Open-ended)
Ans: ___________________________________________________

7. What pricing strategies do you think would make <Your Brand>’s products/services more appealing to customers? (MCQ-Multiple Selection)
□ Discounts for bulk purchases
□ Introductory offers for new customers
□ Loyalty programs for repeat customers
□ Value-added services included in the price
□ Other (Please specify)

8. How frequently do you consider price as the primary factor when making purchasing decisions in the agriculture industry?
 (MCQ-Single Selection)
○ Always
○ Often
○ Sometimes
○ Rarely
○ Never

9. Are there specific product/service categories where you believe <Your Brand> should adjust its pricing strategy?  (MCQ-Multiple Selection)
□ Seeds and crops
□ Fertilizers or pesticides
□ Farming machinery or equipment
□ Agricultural consultancy or services
□ Other (Please specify)

10. In your opinion, what would justify a higher price for <Your Brand>’s agricultural products/services? (Open-ended)
Ans: ___________________________________________________