Purchase Behavior Survey
For Agriculture Industry

1. How frequently do you purchase agricultural products or services from <Your Brand>?
 (MCQ-Multiple Selection)
○ Regularly (at least once a month)
○ Occasionally (every 2-3 months)
○ Rarely (every 6 months or more)
○ Never purchased

2. Which channels do you primarily use to purchase agricultural products/services? (MCQ-Multiple Selection)
□ Local agricultural supply stores
□ Online retailers/websites
□ Directly from <Your Brand>’s authorized dealers/distributors
□ Farmers’ cooperatives or associations
□ Other (Please specify)

3. What factors influence your decision to choose <Your Brand>’s products/services? (MCQ-Multiple Selection)
□ Product quality
□ Price competitiveness
□ Brand reputation
□ Previous positive experiences
□ Recommendations from others
□ Other (Please specify)

4. Which specific agricultural products/services from <Your Brand> do you most commonly purchase? (MCQ-Multiple Selection)
□ Seeds and crops
□ Fertilizers or pesticides
□ Farming machinery or equipment
□ Agricultural consultancy or services
□ Other (Please specify)

5. On average, how much time do you spend researching or gathering information before making a purchase decision for agricultural products/services?
(MCQ-Single Selection)
○ Less than an hour
○ 1-2 hours
○ Half a day
○ A full day or more

6. What payment methods do you prefer when purchasing agricultural products/services?
 (MCQ-Multiple Selection)
□ Cash payments
□ Credit/debit cards
□ Bank transfers or online payments
□ Payment on delivery
□ Other (Please specify)

7. How important is customer service in your decision-making process when purchasing agricultural products/services from <Your Brand>? (MCQ-Single Selection)
○ Extremely important
○ Very important
○ Moderately important
○ Slightly important
○ Not important at all

8. Are there any specific features or qualities you wish to see in <Your Brand>’s future products/services? (Open-ended)
Ans: ___________________________________________________

9. Do you tend to stick with one brand (like <Your Brand>) for all your agricultural needs, or do you prefer using multiple brands for different products/services?(MCQ-Single Selection)
○ Prefer sticking to one brand
○ Prefer using multiple brands

10. What changes or improvements would encourage you to increase your purchases of <Your Brand>’s products/services? (Open-ended)
Ans: ___________________________________________________